Purina Alpo Consumer Insights

Who buys Purina Alpo?

A Purina Alpo consumer is generally very low income, Caucasian, and older age. Purina Alpo consumers are more likely to purchase Purina Alpo during larger pantry stocking trips. Brands such as Purina Friskies, Angel Soft, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Alpo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.16
% of Basket $ (median)
7.0%
Total Basket $ (median)
$45.03

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Alpo Consumer Demographics

demographic
index
Female
102
Male
82
<24
82
25-34
70
35-44
92
45-54
130
55-64
169
65+
106
African American
48
Asian
31
Caucasian
114
Hispanic
70
demographic
index
Has Kids
84
No Kids
136
- $20k
125
$20k-40k
123
$40k-60k
108
$60k-80k
95
$80k-100k
94
$100k-125k
87
$125k +
66
No College
127
College
99
Adv. Degree
73

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Purina Alpo Basket Affinity & Size

brand
basket affinity
Purina Friskies 11.6x
Angel Soft 4.6x
Sunbeam 4.6x
Blue Bonnet 3.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
407

Where is Purina Alpo Purchased?

channels
index
Beauty
1
Club
50
Dollar
274
Drug
23
Food
106
Gas & Convenience
26
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Sunbeam 1.6x
Armour 1.6x
Purina Friskies 1.6x

How Did They Pay?

method
index
Cash
123
Credit
79
Debit
114
Food Stamps
63

When is Purina Alpo Purchased?

day of week
Sun
16.3%
Mon
12.5%
Tue
11.6%
Wed
12.0%
Thu
11.6%
Fri
16.4%
Sat
19.6%
time of day
Morning
14.9%
Noon
17.2%
Afternoon
35.7%
Evening
26.4%
Late
5.8%

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Find Answers to Questions

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Which brands do Purina Alpo consumers switch to?

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Why do consumers stop buying Purina Alpo products?

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Which retailers do Purina Alpo shoppers prefer to shop at?

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What motivates consumers to try Purina Alpo products?

Research the Purina Alpo Target Market

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Who actually buys Purina Alpo? Do these consumers match the intended target market of Purina Alpo?

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What motivates the target market to buy Purina Alpo?

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What other target market should Purina Alpo look at?

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Which other brands have a similar target market?

About Our Purina Alpo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.