Purina Alpo Consumer Insights

Who buys Purina Alpo? A Purina Alpo consumer is generally very low income, Caucasian, and older age. Purina Alpo consumers are more likely to purchase Purina Alpo during larger pantry stocking trips. Brands such as Purina Friskies, Angel Soft, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Alpo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.16
% of Basket $ (median)
7.0%
Total Basket $ (median)
$45.03

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Alpo Consumer Demographics

demographic
index
Female
102
Male
82
<24
82
25-34
70
35-44
92
45-54
130
55-64
169
65+
106
African American
48
Asian
31
Caucasian
114
Hispanic
70
demographic
index
Has Kids
84
No Kids
136
- $20k
125
$20k-40k
123
$40k-60k
108
$60k-80k
95
$80k-100k
94
$100k-125k
87
$125k +
66
No College
127
College
99
Adv. Degree
73

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Purina Alpo Basket Affinity & Size

brand
basket affinity
Purina Friskies 11.6x
Angel Soft 4.6x
Sunbeam 4.6x
Blue Bonnet 3.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
407

Where is Purina Alpo Purchased?

channels
index
Beauty
1
Club
50
Dollar
274
Drug
23
Food
106
Gas & Convenience
26
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Sunbeam 1.6x
Armour 1.6x
Purina Friskies 1.6x

How Did They Pay?

method
index
Cash
123
Credit
79
Debit
114
Food Stamps
63

When is Purina Alpo Purchased?

day of week
Sun
16.3%
Mon
12.5%
Tue
11.6%
Wed
12.0%
Thu
11.6%
Fri
16.4%
Sat
19.6%
time of day
Morning
14.9%
Noon
17.2%
Afternoon
35.7%
Evening
26.4%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Alpo consumers purchase?

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Why do Purina Alpo consumers try new brands?

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Where do Purina Alpo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Alpo Target Market

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Who actually buys Purina Alpo? Do these consumers match the intended target market of Purina Alpo?

Thought bubble

What motivates the target market to purchase Purina Alpo?

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What other target market should Purina Alpo look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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