Purina Alpo Prime Cuts Consumer Insights

Who buys Purina Alpo Prime Cuts?

A Purina Alpo Prime Cuts consumer is generally lower income, African American, and upper middle age. Purina Alpo Prime Cuts consumers are more likely to purchase Purina Alpo Prime Cuts during larger pantry stocking trips. Brands such as Gain, Purina Friskies, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Alpo Prime Cuts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.50
% of Basket $ (median)
31.0%
Total Basket $ (median)
$24.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Alpo Prime Cuts Consumer Demographics

demographic
index
Female
103
Male
66
<24
78
25-34
85
35-44
101
45-54
120
55-64
119
65+
53
African American
111
Asian
21
Caucasian
110
Hispanic
85
demographic
index
Has Kids
102
No Kids
96
- $20k
169
$20k-40k
176
$40k-60k
124
$60k-80k
79
$80k-100k
83
$100k-125k
40
$125k +
21
No College
186
College
88
Adv. Degree
56

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Purina Alpo Prime Cuts Basket Affinity & Size

brand
basket affinity
Gain 12.1x
Purina Friskies 8.1x
Angel Soft 7.1x
Sunbeam 6.6x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
210

Where is Purina Alpo Prime Cuts Purchased?

channels
index
Club
20
Dollar
3260
Drug
2
Food
12
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Blue Bonnet 2.1x
Marlboro 2.1x
Sunbeam 2.0x

How Did They Pay?

method
index
Cash
163
Credit
74
Debit
93
Food Stamps
97

When is Purina Alpo Prime Cuts Purchased?

day of week
Sun
13.9%
Mon
12.7%
Tue
11.6%
Wed
12.1%
Thu
12.4%
Fri
16.4%
Sat
21.0%
time of day
Morning
13.9%
Noon
15.2%
Afternoon
34.8%
Evening
30.5%
Late
5.7%

About Our Purina Alpo Prime Cuts Consumer Insights

How do we know who buys Purina Alpo Prime Cuts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Alpo Prime Cuts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.