Purina Alpo Prime Cuts Consumer Insights

Who buys Purina Alpo Prime Cuts? A Purina Alpo Prime Cuts consumer is generally lower income, African American, and upper middle age. Purina Alpo Prime Cuts consumers are more likely to purchase Purina Alpo Prime Cuts during larger pantry stocking trips. Brands such as Gain, Purina Friskies, and Angel Soft also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Alpo Prime Cuts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.50
% of Basket $ (median)
31.0%
Total Basket $ (median)
$24.16

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Alpo Prime Cuts Consumer Demographics

demographic
index
Female
103
Male
66
<24
78
25-34
85
35-44
101
45-54
120
55-64
119
65+
53
African American
111
Asian
21
Caucasian
110
Hispanic
85
demographic
index
Has Kids
102
No Kids
96
- $20k
169
$20k-40k
176
$40k-60k
124
$60k-80k
79
$80k-100k
83
$100k-125k
40
$125k +
21
No College
186
College
88
Adv. Degree
56

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Purina Alpo Prime Cuts Basket Affinity & Size

brand
basket affinity
Gain 12.1x
Purina Friskies 8.1x
Angel Soft 7.1x
Sunbeam 6.6x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
210

Where is Purina Alpo Prime Cuts Purchased?

channels
index
Club
20
Dollar
3260
Drug
2
Food
12
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Blue Bonnet 2.1x
Marlboro 2.1x
Sunbeam 2.0x

How Did They Pay?

method
index
Cash
163
Credit
74
Debit
93
Food Stamps
97

When is Purina Alpo Prime Cuts Purchased?

day of week
Sun
13.9%
Mon
12.7%
Tue
11.6%
Wed
12.1%
Thu
12.4%
Fri
16.4%
Sat
21.0%
time of day
Morning
13.9%
Noon
15.2%
Afternoon
34.8%
Evening
30.5%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Alpo Prime Cuts consumers purchase?

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Why do Purina Alpo Prime Cuts consumers try new brands?

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Where do Purina Alpo Prime Cuts consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Alpo Prime Cuts Target Market

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Who actually buys Purina Alpo Prime Cuts? Do these consumers match the intended target market of Purina Alpo Prime Cuts?

Thought bubble

What motivates the target market to purchase Purina Alpo Prime Cuts?

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What other target market should Purina Alpo Prime Cuts look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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