Purina Beggin' Consumer Insights

Who buys Purina Beggin'? A Purina Beggin' consumer is generally slightly lower income, Caucasian, and older age. Purina Beggin' consumers are more likely to purchase Purina Beggin' during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Beggin' Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.5%
Total Basket $ (median)
$53.55

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Beggin' Consumer Demographics

demographic
index
Female
103
Male
74
<24
82
25-34
98
35-44
90
45-54
111
55-64
137
65+
92
African American
52
Asian
82
Caucasian
106
Hispanic
92
demographic
index
Has Kids
81
No Kids
142
- $20k
98
$20k-40k
107
$40k-60k
108
$60k-80k
91
$80k-100k
98
$100k-125k
97
$125k +
97
No College
117
College
97
Adv. Degree
94

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Purina Beggin' Basket Affinity & Size

brand
basket affinity
Purina Friskies 6.0x
Febreze 5.4x
Snyders Of Hanover 3.8x
French's 3.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
396

Where is Purina Beggin' Purchased?

channels
index
Club
21
Dollar
29
Drug
35
Food
112
Gas & Convenience
4
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Marlboro 1.6x
Purina Friskies 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
92
Credit
89
Debit
109
Food Stamps
41

When is Purina Beggin' Purchased?

day of week
Sun
17.6%
Mon
12.0%
Tue
12.2%
Wed
12.5%
Thu
11.5%
Fri
15.7%
Sat
18.5%
time of day
Morning
15.7%
Noon
15.6%
Afternoon
35.6%
Evening
25.5%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Beggin' consumers purchase?

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Why do Purina Beggin' consumers try new brands?

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Where do Purina Beggin' consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Beggin' Target Market

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Who actually buys Purina Beggin'? Do these consumers match the intended target market of Purina Beggin'?

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What motivates the target market to purchase Purina Beggin'?

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What other target market should Purina Beggin' look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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