Purina Beneful Consumer Insights

Who buys Purina Beneful?

A Purina Beneful consumer is generally median income, Hispanic, and upper middle age. Purina Beneful consumers are more likely to purchase Purina Beneful during larger pantry stocking trips. Brands such as Purina Friskies, Weight Watchers Smart Ones, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Beneful Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.98
% of Basket $ (median)
14.6%
Total Basket $ (median)
$47.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Beneful Consumer Demographics

demographic
index
Female
102
Male
77
<24
93
25-34
95
35-44
94
45-54
117
55-64
113
65+
77
African American
78
Asian
67
Caucasian
101
Hispanic
136
demographic
index
Has Kids
90
No Kids
123
- $20k
93
$20k-40k
104
$40k-60k
104
$60k-80k
108
$80k-100k
101
$100k-125k
86
$125k +
91
No College
105
College
100
Adv. Degree
92

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Purina Beneful Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.5x
Weight Watchers Smart Ones 5.1x
Hefty 4.1x
Bounty 3.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
362

Where is Purina Beneful Purchased?

channels
index
Beauty
3
Club
40
Dollar
197
Drug
48
Food
127
Gas & Convenience
11
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Purina Friskies 1.5x
Maxwell House 1.4x
V8 1.4x

How Did They Pay?

method
index
Cash
107
Credit
86
Debit
114
Food Stamps
40

When is Purina Beneful Purchased?

day of week
Sun
16.3%
Mon
12.4%
Tue
12.2%
Wed
12.3%
Thu
12.6%
Fri
15.1%
Sat
19.2%
time of day
Morning
14.1%
Noon
17.1%
Afternoon
34.0%
Evening
28.4%
Late
6.4%

Get More Purina Beneful Data

Contact us for the latest Purina Beneful consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purina Beneful consumers switch to?

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What motivates consumers to try Purina Beneful products?

Research the Purina Beneful Target Market

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Who actually buys Purina Beneful? Do these consumers match the intended target market of Purina Beneful?

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What motivates the target market to purchase Purina Beneful?

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What other target market should Purina Beneful look at?

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Which other brands have a similar target market?

About Our Purina Beneful Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.