Purina Beneful Consumer Insights

Who buys Purina Beneful?

A Purina Beneful consumer is generally median income, Hispanic, and upper middle age. Purina Beneful consumers are more likely to purchase Purina Beneful during larger pantry stocking trips. Brands such as Purina Friskies, Weight Watchers Smart Ones, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Beneful Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.98
% of Basket $ (median)
14.6%
Total Basket $ (median)
$47.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Beneful Consumer Demographics

demographic
index
Female
102
Male
77
<24
93
25-34
95
35-44
94
45-54
117
55-64
113
65+
77
African American
78
Asian
67
Caucasian
101
Hispanic
136
demographic
index
Has Kids
90
No Kids
123
- $20k
93
$20k-40k
104
$40k-60k
104
$60k-80k
108
$80k-100k
101
$100k-125k
86
$125k +
91
No College
105
College
100
Adv. Degree
92

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Purina Beneful Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.5x
Weight Watchers Smart Ones 5.1x
Hefty 4.1x
Bounty 3.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
362

Where is Purina Beneful Purchased?

channels
index
Beauty
3
Club
40
Dollar
197
Drug
48
Food
127
Gas & Convenience
11
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Purina Friskies 1.5x
Maxwell House 1.4x
V8 1.4x

How Did They Pay?

method
index
Cash
107
Credit
86
Debit
114
Food Stamps
40

When is Purina Beneful Purchased?

day of week
Sun
16.3%
Mon
12.4%
Tue
12.2%
Wed
12.3%
Thu
12.6%
Fri
15.1%
Sat
19.2%
time of day
Morning
14.1%
Noon
17.1%
Afternoon
34.0%
Evening
28.4%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Beneful consumers purchase?

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Why do Purina Beneful consumers try new brands?

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Where do Purina Beneful consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Beneful Target Market

Arrow and target

Who actually buys Purina Beneful? Do these consumers match the intended target market of Purina Beneful?

Thought bubble

What motivates the target market to purchase Purina Beneful?

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What other target market should Purina Beneful look at?

venn diagram

Which other brands have a similar target market?

About Our Purina Beneful Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.