Purina Beneful Healthy Fiesta Consumer Insights

Who buys Purina Beneful Healthy Fiesta?

A Purina Beneful Healthy Fiesta consumer is generally median income, Hispanic, and older age. Purina Beneful Healthy Fiesta consumers are more likely to purchase Purina Beneful Healthy Fiesta during larger pantry stocking trips. Brands such as Sunbeam, Weight Watchers Smart Ones, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Beneful Healthy Fiesta Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.98
% of Basket $ (median)
21.9%
Total Basket $ (median)
$63.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Beneful Healthy Fiesta Consumer Demographics

demographic
index
Female
103
Male
73
<24
116
25-34
111
35-44
90
45-54
99
55-64
125
65+
53
African American
75
Asian
57
Caucasian
97
Hispanic
174
demographic
index
Has Kids
89
No Kids
125
- $20k
115
$20k-40k
120
$40k-60k
96
$60k-80k
122
$80k-100k
96
$100k-125k
75
$125k +
64
No College
112
College
102
Adv. Degree
75

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Purina Beneful Healthy Fiesta Basket Affinity & Size

brand
basket affinity
Sunbeam 7.2x
Weight Watchers Smart Ones 6.2x
Puffs 5.6x
Secret 5.6x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
312

Where is Purina Beneful Healthy Fiesta Purchased?

channels
index
Drug
48
Food
12
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Marlboro Gold Pack 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
109
Credit
73
Debit
124
Food Stamps
40

When is Purina Beneful Healthy Fiesta Purchased?

day of week
Sun
18.3%
Mon
11.3%
Tue
13.2%
Wed
12.3%
Thu
10.6%
Fri
16.9%
Sat
17.4%
time of day
Morning
14.7%
Noon
18.1%
Afternoon
31.1%
Evening
28.4%
Late
7.8%

Get More Purina Beneful Healthy Fiesta Data

Contact us for the latest Purina Beneful Healthy Fiesta consumer demographic and purchase data.

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About Our Purina Beneful Healthy Fiesta Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.