Purina Beneful Healthy Radiance Consumer Insights

Who buys Purina Beneful Healthy Radiance? A Purina Beneful Healthy Radiance consumer is generally median income, Caucasian, and young adult age. Purina Beneful Healthy Radiance consumers are more likely to purchase Purina Beneful Healthy Radiance during larger pantry stocking trips. Brands such as Charmin, Secret, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Beneful Healthy Radiance Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.99
% of Basket $ (median)
25.6%
Total Basket $ (median)
$54.55

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  • Recent demographic data

Purina Beneful Healthy Radiance Consumer Demographics

demographic
index
Female
100
Male
103
<24
91
25-34
106
35-44
102
45-54
93
55-64
96
65+
85
African American
52
Asian
68
Caucasian
107
Hispanic
90
demographic
index
Has Kids
96
No Kids
109
- $20k
93
$20k-40k
91
$40k-60k
100
$60k-80k
120
$80k-100k
111
$100k-125k
91
$125k +
83
No College
99
College
98
Adv. Degree
113

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Purina Beneful Healthy Radiance Basket Affinity & Size

brand
basket affinity
Charmin 5.4x
Secret 5.4x
Totino's Pizza Rolls 5.3x
Gerber Graduates 5.2x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
314

Where is Purina Beneful Healthy Radiance Purchased?

channels
index
Drug
3
Food
21
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Totino's Pizza Rolls 1.5x
Totino's Party Pizza 1.5x
V8 1.5x

How Did They Pay?

method
index
Cash
79
Credit
94
Debit
120
Food Stamps
42

When is Purina Beneful Healthy Radiance Purchased?

day of week
Sun
17.4%
Mon
12.8%
Tue
12.3%
Wed
10.1%
Thu
12.0%
Fri
15.1%
Sat
20.2%
time of day
Morning
14.8%
Noon
17.1%
Afternoon
33.3%
Evening
28.0%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Beneful Healthy Radiance consumers purchase?

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Why do Purina Beneful Healthy Radiance consumers try new brands?

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Where do Purina Beneful Healthy Radiance consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Beneful Healthy Radiance Target Market

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Who actually buys Purina Beneful Healthy Radiance? Do these consumers match the intended target market of Purina Beneful Healthy Radiance?

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What motivates the target market to purchase Purina Beneful Healthy Radiance?

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What other target market should Purina Beneful Healthy Radiance look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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