Purina Beneful Healthy Smile Consumer Insights

Who buys Purina Beneful Healthy Smile?

A Purina Beneful Healthy Smile consumer is generally lower income, Hispanic, and older age. Purina Beneful Healthy Smile consumers are more likely to purchase Purina Beneful Healthy Smile during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Beneful Healthy Smile Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.18
% of Basket $ (median)
10.9%
Total Basket $ (median)
$47.49

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Beneful Healthy Smile Consumer Demographics

demographic
index
Female
102
Male
79
<24
101
25-34
99
35-44
90
45-54
110
55-64
142
65+
63
African American
67
Asian
78
Caucasian
104
Hispanic
111
demographic
index
Has Kids
82
No Kids
140
- $20k
94
$20k-40k
116
$40k-60k
115
$60k-80k
106
$80k-100k
95
$100k-125k
85
$125k +
69
No College
114
College
101
Adv. Degree
77

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Purina Beneful Healthy Smile Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.8x
Febreze 4.9x
Birds Eye 4.7x
Green Giant 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
389

Where is Purina Beneful Healthy Smile Purchased?

channels
index
Dollar
33
Drug
52
Food
108
Gas & Convenience
3
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Birds Eye 1.5x
TRESemme 1.5x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
107
Credit
84
Debit
113
Food Stamps
48

When is Purina Beneful Healthy Smile Purchased?

day of week
Sun
18.1%
Mon
11.5%
Tue
10.9%
Wed
12.7%
Thu
12.2%
Fri
16.3%
Sat
18.3%
time of day
Morning
16.5%
Noon
16.6%
Afternoon
34.3%
Evening
26.1%
Late
6.6%

About Our Purina Beneful Healthy Smile Consumer Insights

How do we know who buys Purina Beneful Healthy Smile? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Beneful Healthy Smile consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.