Purina Beneful Healthy Smile Consumer Insights

Who buys Purina Beneful Healthy Smile?

A Purina Beneful Healthy Smile consumer is generally lower income, Hispanic, and older age. Purina Beneful Healthy Smile consumers are more likely to purchase Purina Beneful Healthy Smile during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Beneful Healthy Smile Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.18
% of Basket $ (median)
10.9%
Total Basket $ (median)
$47.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Beneful Healthy Smile Consumer Demographics

demographic
index
Female
102
Male
79
<24
101
25-34
99
35-44
90
45-54
110
55-64
142
65+
63
African American
67
Asian
78
Caucasian
104
Hispanic
111
demographic
index
Has Kids
82
No Kids
140
- $20k
94
$20k-40k
116
$40k-60k
115
$60k-80k
106
$80k-100k
95
$100k-125k
85
$125k +
69
No College
114
College
101
Adv. Degree
77

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Purina Beneful Healthy Smile Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.8x
Febreze 4.9x
Birds Eye 4.7x
Green Giant 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
389

Where is Purina Beneful Healthy Smile Purchased?

channels
index
Dollar
33
Drug
52
Food
108
Gas & Convenience
3
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Birds Eye 1.5x
TRESemme 1.5x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
107
Credit
84
Debit
113
Food Stamps
48

When is Purina Beneful Healthy Smile Purchased?

day of week
Sun
18.1%
Mon
11.5%
Tue
10.9%
Wed
12.7%
Thu
12.2%
Fri
16.3%
Sat
18.3%
time of day
Morning
16.5%
Noon
16.6%
Afternoon
34.3%
Evening
26.1%
Late
6.6%

Get More Purina Beneful Healthy Smile Data

Contact us for the latest Purina Beneful Healthy Smile consumer demographic and purchase data.

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Which brands do Purina Beneful Healthy Smile consumers switch to?

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Research the Purina Beneful Healthy Smile Target Market

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Who actually buys Purina Beneful Healthy Smile? Do these consumers match the intended target market of Purina Beneful Healthy Smile?

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About Our Purina Beneful Healthy Smile Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.