Purina Beneful Healthy Weight Consumer Insights

Who buys Purina Beneful Healthy Weight?

A Purina Beneful Healthy Weight consumer is generally median income, Hispanic, and older age. Purina Beneful Healthy Weight consumers are more likely to purchase Purina Beneful Healthy Weight during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Cascade, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Beneful Healthy Weight Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.98
% of Basket $ (median)
25.5%
Total Basket $ (median)
$54.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Beneful Healthy Weight Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
100
35-44
96
45-54
107
55-64
111
65+
103
African American
66
Asian
53
Caucasian
105
Hispanic
110
demographic
index
Has Kids
91
No Kids
121
- $20k
87
$20k-40k
100
$40k-60k
98
$60k-80k
121
$80k-100k
95
$100k-125k
102
$125k +
84
No College
98
College
101
Adv. Degree
96

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Purina Beneful Healthy Weight Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 7.3x
Cascade 6.5x
Swiffer 6.0x
Archer Farms 5.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
271

Where is Purina Beneful Healthy Weight Purchased?

channels
index
Club
197
Dollar
413
Drug
28
Food
20
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Purina Friskies 1.5x
Libby's 1.5x
Charmin 1.4x

How Did They Pay?

method
index
Cash
82
Credit
76
Debit
134
Food Stamps
31

When is Purina Beneful Healthy Weight Purchased?

day of week
Sun
16.2%
Mon
12.0%
Tue
10.8%
Wed
10.5%
Thu
13.0%
Fri
15.9%
Sat
21.6%
time of day
Morning
15.0%
Noon
17.4%
Afternoon
35.0%
Evening
27.1%
Late
5.5%

About Our Purina Beneful Healthy Weight Consumer Insights

How do we know who buys Purina Beneful Healthy Weight? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Beneful Healthy Weight consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.