Purina Beneful Healthy Weight Consumer Insights

Who buys Purina Beneful Healthy Weight? A Purina Beneful Healthy Weight consumer is generally median income, Hispanic, and older age. Purina Beneful Healthy Weight consumers are more likely to purchase Purina Beneful Healthy Weight during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Cascade, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Beneful Healthy Weight Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.98
% of Basket $ (median)
25.5%
Total Basket $ (median)
$54.78

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Purina Beneful Healthy Weight Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
100
35-44
96
45-54
107
55-64
111
65+
103
African American
66
Asian
53
Caucasian
105
Hispanic
110
demographic
index
Has Kids
91
No Kids
121
- $20k
87
$20k-40k
100
$40k-60k
98
$60k-80k
121
$80k-100k
95
$100k-125k
102
$125k +
84
No College
98
College
101
Adv. Degree
96

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Purina Beneful Healthy Weight Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 7.3x
Cascade 6.5x
Swiffer 6.0x
Archer Farms 5.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
271

Where is Purina Beneful Healthy Weight Purchased?

channels
index
Club
197
Dollar
413
Drug
28
Food
20
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Purina Friskies 1.5x
Libby's 1.5x
Charmin 1.4x

How Did They Pay?

method
index
Cash
82
Credit
76
Debit
134
Food Stamps
31

When is Purina Beneful Healthy Weight Purchased?

day of week
Sun
16.2%
Mon
12.0%
Tue
10.8%
Wed
10.5%
Thu
13.0%
Fri
15.9%
Sat
21.6%
time of day
Morning
15.0%
Noon
17.4%
Afternoon
35.0%
Evening
27.1%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Beneful Healthy Weight consumers purchase?

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Why do Purina Beneful Healthy Weight consumers try new brands?

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Where do Purina Beneful Healthy Weight consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Beneful Healthy Weight Target Market

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Who actually buys Purina Beneful Healthy Weight? Do these consumers match the intended target market of Purina Beneful Healthy Weight?

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What motivates the target market to purchase Purina Beneful Healthy Weight?

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What other target market should Purina Beneful Healthy Weight look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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