Purina Beneful Healthy Weight Consumer Insights

Who buys Purina Beneful Healthy Weight?

A Purina Beneful Healthy Weight consumer is generally median income, Hispanic, and older age. Purina Beneful Healthy Weight consumers are more likely to purchase Purina Beneful Healthy Weight during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Cascade, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Beneful Healthy Weight Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.98
% of Basket $ (median)
25.5%
Total Basket $ (median)
$54.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Beneful Healthy Weight Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
100
35-44
96
45-54
107
55-64
111
65+
103
African American
66
Asian
53
Caucasian
105
Hispanic
110
demographic
index
Has Kids
91
No Kids
121
- $20k
87
$20k-40k
100
$40k-60k
98
$60k-80k
121
$80k-100k
95
$100k-125k
102
$125k +
84
No College
98
College
101
Adv. Degree
96

Understand Purina Beneful Healthy Weight Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Purina Beneful Healthy Weight Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 7.3x
Cascade 6.5x
Swiffer 6.0x
Archer Farms 5.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
271

Where is Purina Beneful Healthy Weight Purchased?

channels
index
Club
197
Dollar
413
Drug
28
Food
20
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Purina Friskies 1.5x
Libby's 1.5x
Charmin 1.4x

How Did They Pay?

method
index
Cash
82
Credit
76
Debit
134
Food Stamps
31

When is Purina Beneful Healthy Weight Purchased?

day of week
Sun
16.2%
Mon
12.0%
Tue
10.8%
Wed
10.5%
Thu
13.0%
Fri
15.9%
Sat
21.6%
time of day
Morning
15.0%
Noon
17.4%
Afternoon
35.0%
Evening
27.1%
Late
5.5%

Get More Purina Beneful Healthy Weight Data

Contact us for the latest Purina Beneful Healthy Weight consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Purina Beneful Healthy Weight consumers switch to?

Stop sign

Why do consumers stop buying Purina Beneful Healthy Weight products?

Store front

Which retailers do Purina Beneful Healthy Weight shoppers prefer to shop at?

Sale sign

What motivates consumers to try Purina Beneful Healthy Weight products?

Research the Purina Beneful Healthy Weight Target Market

Arrow and target

Who actually buys Purina Beneful Healthy Weight? Do these consumers match the intended target market of Purina Beneful Healthy Weight?

Thought bubble

What motivates the target market to buy Purina Beneful Healthy Weight?

Magnifying glass

What other target market should Purina Beneful Healthy Weight look at?

Venn diagram

Which other brands have a similar target market?

About Our Purina Beneful Healthy Weight Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.