Purina Beneful IncrediBites Consumer Insights

Who buys Purina Beneful IncrediBites? Purina Beneful IncrediBites consumers are generally lower income, Hispanic, and adolescent age. Purina Beneful IncrediBites consumers are more likely to purchase Purina Beneful IncrediBites during larger pantry stocking trips. Brands such as Purina Friskies, Hefty, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Beneful IncrediBites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.68
% of Basket $ (median)
20.3%
Total Basket $ (median)
$67.34

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  • Recent demographic data

Purina Beneful IncrediBites Consumer Demographics

demographic
index
Female
103
Male
67
<24
118
25-34
105
35-44
104
45-54
90
55-64
85
65+
90
African American
100
Asian
70
Caucasian
100
Hispanic
138
demographic
index
Has Kids
93
No Kids
116
- $20k
119
$20k-40k
122
$40k-60k
105
$60k-80k
97
$80k-100k
94
$100k-125k
75
$125k +
85
No College
105
College
104
Adv. Degree
76

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Purina Beneful IncrediBites Basket Affinity & Size

brand
basket affinity
Purina Friskies 12.2x
Hefty 5.5x
TRESemme 5.4x
Marketside 5.2x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
306

Where is Purina Beneful IncrediBites Purchased?

channels
index
Dollar
21
Drug
4
Food
19
Gas & Convenience
1
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Charmin 1.5x
Sunny Meadow 1.5x
Hefty 1.5x

How Did They Pay?

method
index
Cash
99
Credit
68
Debit
127
Food Stamps
45

When is Purina Beneful IncrediBites Purchased?

day of week
Sun
15.6%
Mon
12.3%
Tue
11.5%
Wed
13.0%
Thu
13.0%
Fri
15.6%
Sat
19.0%
time of day
Morning
14.9%
Noon
16.1%
Afternoon
34.0%
Evening
28.5%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Beneful IncrediBites consumers purchase?

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Why do Purina Beneful IncrediBites consumers try new brands?

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Where do Purina Beneful IncrediBites consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Beneful IncrediBites Target Market

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Who actually buys Purina Beneful IncrediBites? Do these consumers match the intended target market of Purina Beneful IncrediBites?

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What motivates the target market to purchase Purina Beneful IncrediBites?

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What other target market should Purina Beneful IncrediBites look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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