Purina Beneful IncrediBites Consumer Insights

Who buys Purina Beneful IncrediBites?

A Purina Beneful IncrediBites consumer is generally lower income, Hispanic, and adolescent age. Purina Beneful IncrediBites consumers are more likely to purchase Purina Beneful IncrediBites during larger pantry stocking trips. Brands such as Purina Friskies, Hefty, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Beneful IncrediBites Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.68
% of Basket $ (median)
20.3%
Total Basket $ (median)
$67.34

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Beneful IncrediBites Consumer Demographics

demographic
index
Female
103
Male
67
<24
118
25-34
105
35-44
104
45-54
90
55-64
85
65+
90
African American
100
Asian
70
Caucasian
100
Hispanic
138
demographic
index
Has Kids
93
No Kids
116
- $20k
119
$20k-40k
122
$40k-60k
105
$60k-80k
97
$80k-100k
94
$100k-125k
75
$125k +
85
No College
105
College
104
Adv. Degree
76

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Purina Beneful IncrediBites Basket Affinity & Size

brand
basket affinity
Purina Friskies 12.2x
Hefty 5.5x
TRESemme 5.4x
Marketside 5.2x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
306

Where is Purina Beneful IncrediBites Purchased?

channels
index
Dollar
21
Drug
4
Food
19
Gas & Convenience
1
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Charmin 1.5x
Sunny Meadow 1.5x
Hefty 1.5x

How Did They Pay?

method
index
Cash
99
Credit
68
Debit
127
Food Stamps
45

When is Purina Beneful IncrediBites Purchased?

day of week
Sun
15.6%
Mon
12.3%
Tue
11.5%
Wed
13.0%
Thu
13.0%
Fri
15.6%
Sat
19.0%
time of day
Morning
14.9%
Noon
16.1%
Afternoon
34.0%
Evening
28.5%
Late
6.6%

About Our Purina Beneful IncrediBites Consumer Insights

How do we know who buys Purina Beneful IncrediBites? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Beneful IncrediBites consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.