Purina Beyond Consumer Insights

Who buys Purina Beyond? A Purina Beyond consumer is generally slightly lower income, Asian, and older age. Purina Beyond consumers are more likely to purchase Purina Beyond during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Beyond Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
23.6%
Total Basket $ (median)
$42.39

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  • Recent demographic data

Purina Beyond Consumer Demographics

demographic
index
Female
103
Male
74
<24
93
25-34
102
35-44
95
45-54
109
55-64
113
65+
69
African American
54
Asian
104
Caucasian
103
Hispanic
84
demographic
index
Has Kids
87
No Kids
129
- $20k
87
$20k-40k
94
$40k-60k
112
$60k-80k
112
$80k-100k
98
$100k-125k
80
$125k +
102
No College
96
College
104
Adv. Degree
85

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Purina Beyond Basket Affinity & Size

brand
basket affinity
Archer Farms 9.7x
Neutrogena 7.9x
Fresh Selections 7.2x
Weight Watchers Smart Ones 6.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
323

Where is Purina Beyond Purchased?

channels
index
Club
69
Drug
4
Food
78
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Starbucks 1.6x
Purina Friskies 1.6x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
71
Credit
101
Debit
114
Food Stamps
26

When is Purina Beyond Purchased?

day of week
Sun
15.1%
Mon
11.6%
Tue
12.3%
Wed
12.7%
Thu
12.1%
Fri
16.7%
Sat
19.5%
time of day
Morning
13.8%
Noon
15.9%
Afternoon
36.2%
Evening
27.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Beyond consumers purchase?

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Why do Purina Beyond consumers try new brands?

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Where do Purina Beyond consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Beyond Target Market

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Who actually buys Purina Beyond? Do these consumers match the intended target market of Purina Beyond?

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What motivates the target market to purchase Purina Beyond?

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What other target market should Purina Beyond look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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