Purina Beyond Consumer Insights

Who buys Purina Beyond?

A Purina Beyond consumer is generally slightly lower income, Asian, and older age. Purina Beyond consumers are more likely to purchase Purina Beyond during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Beyond Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.99
% of Basket $ (median)
23.6%
Total Basket $ (median)
$42.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Beyond Consumer Demographics

demographic
index
Female
103
Male
74
<24
93
25-34
102
35-44
95
45-54
109
55-64
113
65+
69
African American
54
Asian
104
Caucasian
103
Hispanic
84
demographic
index
Has Kids
87
No Kids
129
- $20k
87
$20k-40k
94
$40k-60k
112
$60k-80k
112
$80k-100k
98
$100k-125k
80
$125k +
102
No College
96
College
104
Adv. Degree
85

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Purina Beyond Basket Affinity & Size

brand
basket affinity
Archer Farms 9.7x
Neutrogena 7.9x
Fresh Selections 7.2x
Weight Watchers Smart Ones 6.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
323

Where is Purina Beyond Purchased?

channels
index
Club
69
Drug
4
Food
78
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Starbucks 1.6x
Purina Friskies 1.6x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
71
Credit
101
Debit
114
Food Stamps
26

When is Purina Beyond Purchased?

day of week
Sun
15.1%
Mon
11.6%
Tue
12.3%
Wed
12.7%
Thu
12.1%
Fri
16.7%
Sat
19.5%
time of day
Morning
13.8%
Noon
15.9%
Afternoon
36.2%
Evening
27.9%
Late
6.2%

Get More Purina Beyond Data

Contact us for the latest Purina Beyond consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purina Beyond consumers switch to?

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What motivates consumers to try Purina Beyond products?

Research the Purina Beyond Target Market

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Who actually buys Purina Beyond? Do these consumers match the intended target market of Purina Beyond?

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What other target market should Purina Beyond look at?

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About Our Purina Beyond Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.