Purina Cat Chow Consumer Insights

Who buys Purina Cat Chow?

A Purina Cat Chow consumer is generally lower income, Caucasian, and older age. Purina Cat Chow consumers are more likely to purchase Purina Cat Chow during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Cat Chow Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
15.8%
Total Basket $ (median)
$50.52

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Cat Chow Consumer Demographics

demographic
index
Female
101
Male
85
<24
105
25-34
96
35-44
89
45-54
112
55-64
138
65+
81
African American
29
Asian
28
Caucasian
119
Hispanic
50
demographic
index
Has Kids
84
No Kids
136
- $20k
103
$20k-40k
124
$40k-60k
115
$60k-80k
102
$80k-100k
98
$100k-125k
81
$125k +
58
No College
119
College
99
Adv. Degree
83

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Purina Cat Chow Basket Affinity & Size

brand
basket affinity
Purina Friskies 17.0x
Arm & Hammer 6.2x
Cascade 4.6x
Charmin 3.6x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
326

Where is Purina Cat Chow Purchased?

channels
index
Club
40
Dollar
143
Drug
29
Food
70
Gas & Convenience
10
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.4x
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
98
Credit
87
Debit
117
Food Stamps
49

When is Purina Cat Chow Purchased?

day of week
Sun
16.1%
Mon
11.9%
Tue
12.1%
Wed
12.2%
Thu
12.8%
Fri
16.2%
Sat
18.7%
time of day
Morning
14.5%
Noon
16.5%
Afternoon
34.4%
Evening
28.0%
Late
6.6%

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Find Answers to Questions

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Which brands do Purina Cat Chow consumers switch to?

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Why do consumers stop buying Purina Cat Chow products?

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Which retailers do Purina Cat Chow shoppers prefer to shop at?

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What motivates consumers to try Purina Cat Chow products?

Research the Purina Cat Chow Target Market

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Who actually buys Purina Cat Chow? Do these consumers match the intended target market of Purina Cat Chow?

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What motivates the target market to buy Purina Cat Chow?

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What other target market should Purina Cat Chow look at?

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Which other brands have a similar target market?

About Our Purina Cat Chow Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.