Purina Cat Chow Consumer Insights

Who buys Purina Cat Chow? A Purina Cat Chow consumer is generally lower income, Caucasian, and older age. Purina Cat Chow consumers are more likely to purchase Purina Cat Chow during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Cat Chow Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
15.8%
Total Basket $ (median)
$50.52

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Cat Chow Consumer Demographics

demographic
index
Female
101
Male
85
<24
105
25-34
96
35-44
89
45-54
112
55-64
138
65+
81
African American
29
Asian
28
Caucasian
119
Hispanic
50
demographic
index
Has Kids
84
No Kids
136
- $20k
103
$20k-40k
124
$40k-60k
115
$60k-80k
102
$80k-100k
98
$100k-125k
81
$125k +
58
No College
119
College
99
Adv. Degree
83

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Purina Cat Chow Basket Affinity & Size

brand
basket affinity
Purina Friskies 17.0x
Arm & Hammer 6.2x
Cascade 4.6x
Charmin 3.6x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
326

Where is Purina Cat Chow Purchased?

channels
index
Club
40
Dollar
143
Drug
29
Food
70
Gas & Convenience
10
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.4x
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
98
Credit
87
Debit
117
Food Stamps
49

When is Purina Cat Chow Purchased?

day of week
Sun
16.1%
Mon
11.9%
Tue
12.1%
Wed
12.2%
Thu
12.8%
Fri
16.2%
Sat
18.7%
time of day
Morning
14.5%
Noon
16.5%
Afternoon
34.4%
Evening
28.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Cat Chow consumers purchase?

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Why do Purina Cat Chow consumers try new brands?

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Where do Purina Cat Chow consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Cat Chow Target Market

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Who actually buys Purina Cat Chow? Do these consumers match the intended target market of Purina Cat Chow?

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What motivates the target market to purchase Purina Cat Chow?

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What other target market should Purina Cat Chow look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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