Purina Dog Chow Consumer Insights

Who buys Purina Dog Chow?

A Purina Dog Chow consumer is generally slightly lower income, Caucasian, and adolescent age. Purina Dog Chow consumers are more likely to purchase Purina Dog Chow during larger pantry stocking trips. Brands such as Armour, Purina Friskies, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Dog Chow Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.16
% of Basket $ (median)
27.1%
Total Basket $ (median)
$55.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Dog Chow Consumer Demographics

demographic
index
Female
103
Male
73
<24
118
25-34
114
35-44
94
45-54
98
55-64
93
65+
65
African American
51
Asian
31
Caucasian
113
Hispanic
80
demographic
index
Has Kids
101
No Kids
98
- $20k
107
$20k-40k
119
$40k-60k
121
$60k-80k
108
$80k-100k
91
$100k-125k
90
$125k +
44
No College
127
College
98
Adv. Degree
78

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Purina Dog Chow Basket Affinity & Size

brand
basket affinity
Armour 4.4x
Purina Friskies 4.4x
Kelloggs Pop Tarts 4.3x
Angel Soft 4.2x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
276

Where is Purina Dog Chow Purchased?

channels
index
Club
103
Dollar
268
Drug
15
Food
66
Gas & Convenience
9
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Armour 1.6x
Totino's Party Pizza 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
98
Credit
82
Debit
122
Food Stamps
58

When is Purina Dog Chow Purchased?

day of week
Sun
15.9%
Mon
12.5%
Tue
11.5%
Wed
12.1%
Thu
13.2%
Fri
16.2%
Sat
18.6%
time of day
Morning
13.6%
Noon
16.1%
Afternoon
33.2%
Evening
30.4%
Late
6.6%

About Our Purina Dog Chow Consumer Insights

How do we know who buys Purina Dog Chow? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Dog Chow consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.