Purina Dog Chow Consumer Insights

Who buys Purina Dog Chow? Purina Dog Chow consumers are generally slightly lower income, Caucasian, and adolescent age. Purina Dog Chow consumers are more likely to purchase Purina Dog Chow during larger pantry stocking trips. Brands such as Armour, Purina Friskies, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Dog Chow Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.16
% of Basket $ (median)
27.1%
Total Basket $ (median)
$55.93

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Dog Chow Consumer Demographics

demographic
index
Female
103
Male
73
<24
118
25-34
114
35-44
94
45-54
98
55-64
93
65+
65
African American
51
Asian
31
Caucasian
113
Hispanic
80
demographic
index
Has Kids
101
No Kids
98
- $20k
107
$20k-40k
119
$40k-60k
121
$60k-80k
108
$80k-100k
91
$100k-125k
90
$125k +
44
No College
127
College
98
Adv. Degree
78

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Purina Dog Chow Basket Affinity & Size

brand
basket affinity
Armour 4.4x
Purina Friskies 4.4x
Kelloggs Pop Tarts 4.3x
Angel Soft 4.2x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
276

Where is Purina Dog Chow Purchased?

channels
index
Club
103
Dollar
268
Drug
15
Food
66
Gas & Convenience
9
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Armour 1.6x
Totino's Party Pizza 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
98
Credit
82
Debit
122
Food Stamps
58

When is Purina Dog Chow Purchased?

day of week
Sun
15.9%
Mon
12.5%
Tue
11.5%
Wed
12.1%
Thu
13.2%
Fri
16.2%
Sat
18.6%
time of day
Morning
13.6%
Noon
16.1%
Afternoon
33.2%
Evening
30.4%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Dog Chow consumers purchase?

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Why do Purina Dog Chow consumers try new brands?

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Where do Purina Dog Chow consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Dog Chow Target Market

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Who actually buys Purina Dog Chow? Do these consumers match the intended target market of Purina Dog Chow?

Thought bubble

What motivates the target market to purchase Purina Dog Chow?

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What other target market should Purina Dog Chow look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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