Purina Dog Chow Light and Healthy Consumer Insights

Who buys Purina Dog Chow Light and Healthy?

A Purina Dog Chow Light and Healthy consumer is generally lower income, Caucasian, and older age. Purina Dog Chow Light and Healthy consumers are more likely to purchase Purina Dog Chow Light and Healthy during larger pantry stocking trips. Brands such as Kraft Singles, Arm & Hammer, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Dog Chow Light and Healthy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.88
% of Basket $ (median)
20.4%
Total Basket $ (median)
$63.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Dog Chow Light and Healthy Consumer Demographics

demographic
index
Female
104
Male
56
<24
43
25-34
109
35-44
89
45-54
110
55-64
121
65+
104
African American
38
Asian
29
Caucasian
117
Hispanic
64
demographic
index
Has Kids
92
No Kids
117
- $20k
74
$20k-40k
139
$40k-60k
106
$60k-80k
100
$80k-100k
96
$100k-125k
92
$125k +
64
No College
106
College
103
Adv. Degree
80

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Purina Dog Chow Light and Healthy Basket Affinity & Size

brand
basket affinity
Kraft Singles 8.5x
Arm & Hammer 6.5x
Secret 6.5x
Lipton Tea 6.4x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
306

Where is Purina Dog Chow Light and Healthy Purchased?

channels
index
Club
50
Dollar
63
Drug
4
Food
35
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.7x
Blue Bonnet 1.7x
Purina Friskies 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
95
Credit
92
Debit
111
Food Stamps
47

When is Purina Dog Chow Light and Healthy Purchased?

day of week
Sun
15.9%
Mon
12.9%
Tue
11.1%
Wed
11.2%
Thu
10.1%
Fri
16.8%
Sat
21.9%
time of day
Morning
15.3%
Noon
17.6%
Afternoon
36.5%
Evening
25.1%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Dog Chow Light and Healthy consumers purchase?

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Why do Purina Dog Chow Light and Healthy consumers try new brands?

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Where do Purina Dog Chow Light and Healthy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Dog Chow Light and Healthy Target Market

Arrow and target

Who actually buys Purina Dog Chow Light and Healthy? Do these consumers match the intended target market of Purina Dog Chow Light and Healthy?

Thought bubble

What motivates the target market to purchase Purina Dog Chow Light and Healthy?

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What other target market should Purina Dog Chow Light and Healthy look at?

venn diagram

Which other brands have a similar target market?

About Our Purina Dog Chow Light and Healthy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.