Purina Dog Chow Light and Healthy Consumer Insights

Who buys Purina Dog Chow Light and Healthy?

A Purina Dog Chow Light and Healthy consumer is generally lower income, Caucasian, and older age. Purina Dog Chow Light and Healthy consumers are more likely to purchase Purina Dog Chow Light and Healthy during larger pantry stocking trips. Brands such as Kraft Singles, Arm & Hammer, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Dog Chow Light and Healthy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.88
% of Basket $ (median)
20.4%
Total Basket $ (median)
$63.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Dog Chow Light and Healthy Consumer Demographics

demographic
index
Female
104
Male
56
<24
43
25-34
109
35-44
89
45-54
110
55-64
121
65+
104
African American
38
Asian
29
Caucasian
117
Hispanic
64
demographic
index
Has Kids
92
No Kids
117
- $20k
74
$20k-40k
139
$40k-60k
106
$60k-80k
100
$80k-100k
96
$100k-125k
92
$125k +
64
No College
106
College
103
Adv. Degree
80

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Purina Dog Chow Light and Healthy Basket Affinity & Size

brand
basket affinity
Kraft Singles 8.5x
Arm & Hammer 6.5x
Secret 6.5x
Lipton Tea 6.4x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
306

Where is Purina Dog Chow Light and Healthy Purchased?

channels
index
Club
50
Dollar
63
Drug
4
Food
35
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.7x
Blue Bonnet 1.7x
Purina Friskies 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
95
Credit
92
Debit
111
Food Stamps
47

When is Purina Dog Chow Light and Healthy Purchased?

day of week
Sun
15.9%
Mon
12.9%
Tue
11.1%
Wed
11.2%
Thu
10.1%
Fri
16.8%
Sat
21.9%
time of day
Morning
15.3%
Noon
17.6%
Afternoon
36.5%
Evening
25.1%
Late
5.5%

About Our Purina Dog Chow Light and Healthy Consumer Insights

How do we know who buys Purina Dog Chow Light and Healthy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Dog Chow Light and Healthy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.