Purina Dog Chow Little Bites Consumer Insights

Who buys Purina Dog Chow Little Bites? Purina Dog Chow Little Bites consumers are generally lower income, Caucasian, and adolescent age. Purina Dog Chow Little Bites consumers are more likely to purchase Purina Dog Chow Little Bites during larger pantry stocking trips. Brands such as Hefty, Farmers Market, and Purina Friskies also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Dog Chow Little Bites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.94
% of Basket $ (median)
16.8%
Total Basket $ (median)
$59.07

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  • Recent demographic data

Purina Dog Chow Little Bites Consumer Demographics

demographic
index
Female
103
Male
72
<24
146
25-34
89
35-44
95
45-54
125
55-64
91
65+
70
African American
54
Asian
53
Caucasian
108
Hispanic
102
demographic
index
Has Kids
97
No Kids
106
- $20k
127
$20k-40k
132
$40k-60k
122
$60k-80k
115
$80k-100k
79
$100k-125k
67
$125k +
37
No College
143
College
97
Adv. Degree
62

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Purina Dog Chow Little Bites Basket Affinity & Size

brand
basket affinity
Hefty 6.8x
Farmers Market 5.6x
Purina Friskies 5.6x
Gain 5.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
327

Where is Purina Dog Chow Little Bites Purchased?

channels
index
Dollar
437
Drug
18
Food
40
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Gold Peak 1.6x
Angel Soft 1.6x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
107
Credit
61
Debit
127
Food Stamps
81

When is Purina Dog Chow Little Bites Purchased?

day of week
Sun
15.1%
Mon
11.3%
Tue
10.8%
Wed
12.7%
Thu
13.7%
Fri
16.2%
Sat
20.2%
time of day
Morning
14.6%
Noon
17.2%
Afternoon
31.9%
Evening
28.5%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Dog Chow Little Bites consumers purchase?

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Why do Purina Dog Chow Little Bites consumers try new brands?

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Where do Purina Dog Chow Little Bites consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Dog Chow Little Bites Target Market

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Who actually buys Purina Dog Chow Little Bites? Do these consumers match the intended target market of Purina Dog Chow Little Bites?

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What motivates the target market to purchase Purina Dog Chow Little Bites?

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What other target market should Purina Dog Chow Little Bites look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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