Purina Dog Chow Little Bites Consumer Insights

Who buys Purina Dog Chow Little Bites?

A Purina Dog Chow Little Bites consumer is generally lower income, Caucasian, and adolescent age. Purina Dog Chow Little Bites consumers are more likely to purchase Purina Dog Chow Little Bites during larger pantry stocking trips. Brands such as Hefty, Farmers Market, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Dog Chow Little Bites Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.94
% of Basket $ (median)
16.8%
Total Basket $ (median)
$59.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Dog Chow Little Bites Consumer Demographics

demographic
index
Female
103
Male
72
<24
146
25-34
89
35-44
95
45-54
125
55-64
91
65+
70
African American
54
Asian
53
Caucasian
108
Hispanic
102
demographic
index
Has Kids
97
No Kids
106
- $20k
127
$20k-40k
132
$40k-60k
122
$60k-80k
115
$80k-100k
79
$100k-125k
67
$125k +
37
No College
143
College
97
Adv. Degree
62

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Purina Dog Chow Little Bites Basket Affinity & Size

brand
basket affinity
Hefty 6.8x
Farmers Market 5.6x
Purina Friskies 5.6x
Gain 5.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
327

Where is Purina Dog Chow Little Bites Purchased?

channels
index
Dollar
437
Drug
18
Food
40
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Gold Peak 1.6x
Angel Soft 1.6x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
107
Credit
61
Debit
127
Food Stamps
81

When is Purina Dog Chow Little Bites Purchased?

day of week
Sun
15.1%
Mon
11.3%
Tue
10.8%
Wed
12.7%
Thu
13.7%
Fri
16.2%
Sat
20.2%
time of day
Morning
14.6%
Noon
17.2%
Afternoon
31.9%
Evening
28.5%
Late
7.8%

Get More Purina Dog Chow Little Bites Data

Contact us for the latest Purina Dog Chow Little Bites consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purina Dog Chow Little Bites consumers switch to?

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Research the Purina Dog Chow Little Bites Target Market

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Who actually buys Purina Dog Chow Little Bites? Do these consumers match the intended target market of Purina Dog Chow Little Bites?

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What other target market should Purina Dog Chow Little Bites look at?

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About Our Purina Dog Chow Little Bites Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.