Purina Fancy Feast Consumer Insights

Who buys Purina Fancy Feast?

A Purina Fancy Feast consumer is generally higher income, Caucasian, and older age. Purina Fancy Feast consumers are more likely to purchase Purina Fancy Feast during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Fancy Feast Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.55
% of Basket $ (median)
9.1%
Total Basket $ (median)
$50.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Fancy Feast Consumer Demographics

demographic
index
Female
100
Male
99
<24
73
25-34
64
35-44
81
45-54
135
55-64
200
65+
200
African American
30
Asian
50
Caucasian
113
Hispanic
72
demographic
index
Has Kids
66
No Kids
177
- $20k
81
$20k-40k
95
$40k-60k
99
$60k-80k
99
$80k-100k
96
$100k-125k
127
$125k +
100
No College
95
College
100
Adv. Degree
107

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Purina Fancy Feast Basket Affinity & Size

brand
basket affinity
Purina Friskies 27.7x
Arm & Hammer 5.8x
Marie Callender's 4.4x
Lean Cuisine 3.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
446

Where is Purina Fancy Feast Purchased?

channels
index
Club
60
Dollar
54
Drug
23
Food
87
Gas & Convenience
6
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.6x
Marlboro Gold Pack 1.5x
Maxwell House 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
107
Credit
106
Debit
98
Food Stamps
39

When is Purina Fancy Feast Purchased?

day of week
Sun
15.7%
Mon
12.8%
Tue
11.8%
Wed
12.4%
Thu
12.4%
Fri
15.9%
Sat
18.9%
time of day
Morning
15.7%
Noon
16.9%
Afternoon
35.8%
Evening
26.0%
Late
5.6%

Get More Purina Fancy Feast Data

Contact us for the latest Purina Fancy Feast consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purina Fancy Feast consumers switch to?

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Why do consumers stop buying Purina Fancy Feast products?

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What motivates consumers to try Purina Fancy Feast products?

Research the Purina Fancy Feast Target Market

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Who actually buys Purina Fancy Feast? Do these consumers match the intended target market of Purina Fancy Feast?

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What motivates the target market to buy Purina Fancy Feast?

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What other target market should Purina Fancy Feast look at?

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Which other brands have a similar target market?

About Our Purina Fancy Feast Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.