Purina Friskies Consumer Insights

Who buys Purina Friskies?

A Purina Friskies consumer is generally lower income, Caucasian, and older age. Purina Friskies consumers are more likely to purchase Purina Friskies during larger pantry stocking trips. Brands such as Arm & Hammer, Weight Watchers Smart Ones, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Friskies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.24
% of Basket $ (median)
8.9%
Total Basket $ (median)
$47.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Friskies Consumer Demographics

demographic
index
Female
100
Male
96
<24
87
25-34
76
35-44
82
45-54
127
55-64
194
65+
130
African American
36
Asian
43
Caucasian
115
Hispanic
58
demographic
index
Has Kids
73
No Kids
161
- $20k
106
$20k-40k
117
$40k-60k
111
$60k-80k
99
$80k-100k
100
$100k-125k
87
$125k +
69
No College
129
College
95
Adv. Degree
89

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Purina Friskies Basket Affinity & Size

brand
basket affinity
Arm & Hammer 5.7x
Weight Watchers Smart Ones 3.7x
Marie Callender's 3.6x
Febreze 3.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
399

Where is Purina Friskies Purchased?

channels
index
Club
88
Dollar
186
Drug
28
Food
85
Gas & Convenience
9
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Marlboro 1.5x
Maxwell House 1.4x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
113
Credit
95
Debit
106
Food Stamps
45

When is Purina Friskies Purchased?

day of week
Sun
15.6%
Mon
12.7%
Tue
12.3%
Wed
12.3%
Thu
12.3%
Fri
16.3%
Sat
18.5%
time of day
Morning
16.0%
Noon
17.7%
Afternoon
35.1%
Evening
25.4%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Friskies consumers purchase?

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Why do Purina Friskies consumers try new brands?

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Where do Purina Friskies consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Friskies Target Market

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Who actually buys Purina Friskies? Do these consumers match the intended target market of Purina Friskies?

Thought bubble

What motivates the target market to purchase Purina Friskies?

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What other target market should Purina Friskies look at?

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Which other brands have a similar target market?

About Our Purina Friskies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.