Purina Friskies Consumer Insights

Who buys Purina Friskies?

A Purina Friskies consumer is generally lower income, Caucasian, and older age. Purina Friskies consumers are more likely to purchase Purina Friskies during larger pantry stocking trips. Brands such as Arm & Hammer, Weight Watchers Smart Ones, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Friskies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.24
% of Basket $ (median)
8.9%
Total Basket $ (median)
$47.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Friskies Consumer Demographics

demographic
index
Female
100
Male
96
<24
87
25-34
76
35-44
82
45-54
127
55-64
194
65+
130
African American
36
Asian
43
Caucasian
115
Hispanic
58
demographic
index
Has Kids
73
No Kids
161
- $20k
106
$20k-40k
117
$40k-60k
111
$60k-80k
99
$80k-100k
100
$100k-125k
87
$125k +
69
No College
129
College
95
Adv. Degree
89

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Purina Friskies Basket Affinity & Size

brand
basket affinity
Arm & Hammer 5.7x
Weight Watchers Smart Ones 3.7x
Marie Callender's 3.6x
Febreze 3.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
399

Where is Purina Friskies Purchased?

channels
index
Club
88
Dollar
186
Drug
28
Food
85
Gas & Convenience
9
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Marlboro 1.5x
Maxwell House 1.4x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
113
Credit
95
Debit
106
Food Stamps
45

When is Purina Friskies Purchased?

day of week
Sun
15.6%
Mon
12.7%
Tue
12.3%
Wed
12.3%
Thu
12.3%
Fri
16.3%
Sat
18.5%
time of day
Morning
16.0%
Noon
17.7%
Afternoon
35.1%
Evening
25.4%
Late
5.8%

Get More Purina Friskies Data

Contact us for the latest Purina Friskies consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purina Friskies consumers switch to?

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Why do consumers stop buying Purina Friskies products?

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Which retailers do Purina Friskies shoppers prefer to shop at?

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What motivates consumers to try Purina Friskies products?

Research the Purina Friskies Target Market

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Who actually buys Purina Friskies? Do these consumers match the intended target market of Purina Friskies?

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What motivates the target market to buy Purina Friskies?

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What other target market should Purina Friskies look at?

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Which other brands have a similar target market?

About Our Purina Friskies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.