Purina Kit & Kaboodle Consumer Insights

Who buys Purina Kit & Kaboodle?

A Purina Kit & Kaboodle consumer is generally very low income, Caucasian, and older age. Purina Kit & Kaboodle consumers are more likely to purchase Purina Kit & Kaboodle during larger pantry stocking trips. Brands such as Purina Friskies, Hefty, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Kit & Kaboodle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
15.8%
Total Basket $ (median)
$62.93

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Kit & Kaboodle Consumer Demographics

demographic
index
Female
100
Male
97
<24
107
25-34
82
35-44
88
45-54
129
55-64
148
65+
80
African American
21
Asian
23
Caucasian
118
Hispanic
59
demographic
index
Has Kids
96
No Kids
109
- $20k
148
$20k-40k
135
$40k-60k
122
$60k-80k
108
$80k-100k
79
$100k-125k
60
$125k +
35
No College
152
College
94
Adv. Degree
66

Understand Purina Kit & Kaboodle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Purina Kit & Kaboodle Basket Affinity & Size

brand
basket affinity
Purina Friskies 12.4x
Hefty 6.4x
Blue Bonnet 5.5x
Gain 5.5x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
330

Where is Purina Kit & Kaboodle Purchased?

channels
index
Club
11
Dollar
125
Drug
29
Food
65
Gas & Convenience
4
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Marlboro 2.1x
Marlboro Gold Pack 1.9x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
122
Credit
69
Debit
121
Food Stamps
94

When is Purina Kit & Kaboodle Purchased?

day of week
Sun
14.4%
Mon
12.3%
Tue
12.7%
Wed
12.6%
Thu
12.5%
Fri
17.2%
Sat
18.4%
time of day
Morning
13.5%
Noon
16.5%
Afternoon
34.7%
Evening
27.4%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Purina Kit & Kaboodle consumers purchase?

check mark

Why do Purina Kit & Kaboodle consumers try new brands?

check mark

Where do Purina Kit & Kaboodle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Kit & Kaboodle Target Market

Arrow and target

Who actually buys Purina Kit & Kaboodle? Do these consumers match the intended target market of Purina Kit & Kaboodle?

Thought bubble

What motivates the target market to purchase Purina Kit & Kaboodle?

magnifying glass

What other target market should Purina Kit & Kaboodle look at?

venn diagram

Which other brands have a similar target market?

About Our Purina Kit & Kaboodle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.