Purina Kit & Kaboodle Consumer Insights

Who buys Purina Kit & Kaboodle?

A Purina Kit & Kaboodle consumer is generally very low income, Caucasian, and older age. Purina Kit & Kaboodle consumers are more likely to purchase Purina Kit & Kaboodle during larger pantry stocking trips. Brands such as Purina Friskies, Hefty, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Kit & Kaboodle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
15.8%
Total Basket $ (median)
$62.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Kit & Kaboodle Consumer Demographics

demographic
index
Female
100
Male
97
<24
107
25-34
82
35-44
88
45-54
129
55-64
148
65+
80
African American
21
Asian
23
Caucasian
118
Hispanic
59
demographic
index
Has Kids
96
No Kids
109
- $20k
148
$20k-40k
135
$40k-60k
122
$60k-80k
108
$80k-100k
79
$100k-125k
60
$125k +
35
No College
152
College
94
Adv. Degree
66

Understand Purina Kit & Kaboodle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Purina Kit & Kaboodle Basket Affinity & Size

brand
basket affinity
Purina Friskies 12.4x
Hefty 6.4x
Blue Bonnet 5.5x
Gain 5.5x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
330

Where is Purina Kit & Kaboodle Purchased?

channels
index
Club
11
Dollar
125
Drug
29
Food
65
Gas & Convenience
4
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Marlboro 2.1x
Marlboro Gold Pack 1.9x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
122
Credit
69
Debit
121
Food Stamps
94

When is Purina Kit & Kaboodle Purchased?

day of week
Sun
14.4%
Mon
12.3%
Tue
12.7%
Wed
12.6%
Thu
12.5%
Fri
17.2%
Sat
18.4%
time of day
Morning
13.5%
Noon
16.5%
Afternoon
34.7%
Evening
27.4%
Late
7.9%

About Our Purina Kit & Kaboodle Consumer Insights

How do we know who buys Purina Kit & Kaboodle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Kit & Kaboodle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.