Purina Kitten Chow Consumer Insights

Who buys Purina Kitten Chow? A Purina Kitten Chow consumer is generally very low income, Caucasian, and adolescent age. Purina Kitten Chow consumers are more likely to purchase Purina Kitten Chow during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Kitten Chow Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
12.9%
Total Basket $ (median)
$42.46

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Kitten Chow Consumer Demographics

demographic
index
Female
100
Male
96
<24
135
25-34
92
35-44
102
45-54
110
55-64
91
65+
53
African American
18
Asian
21
Caucasian
118
Hispanic
52
demographic
index
Has Kids
99
No Kids
103
- $20k
142
$20k-40k
120
$40k-60k
114
$60k-80k
107
$80k-100k
89
$100k-125k
71
$125k +
52
No College
125
College
98
Adv. Degree
79

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Purina Kitten Chow Basket Affinity & Size

brand
basket affinity
Purina Friskies 21.3x
Arm & Hammer 8.1x
Hefty 5.0x
Always 4.6x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
311

Where is Purina Kitten Chow Purchased?

channels
index
Dollar
400
Drug
50
Food
58
Gas & Convenience
3
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.4x
Sunbeam 1.5x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
114
Credit
95
Debit
106
Food Stamps
53

When is Purina Kitten Chow Purchased?

day of week
Sun
16.1%
Mon
12.5%
Tue
11.8%
Wed
12.2%
Thu
12.4%
Fri
17.5%
Sat
17.7%
time of day
Morning
13.5%
Noon
16.3%
Afternoon
32.0%
Evening
30.3%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Kitten Chow consumers purchase?

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Why do Purina Kitten Chow consumers try new brands?

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Where do Purina Kitten Chow consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Kitten Chow Target Market

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Who actually buys Purina Kitten Chow? Do these consumers match the intended target market of Purina Kitten Chow?

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What motivates the target market to purchase Purina Kitten Chow?

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What other target market should Purina Kitten Chow look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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