Purina Kitten Chow Consumer Insights

Who buys Purina Kitten Chow?

A Purina Kitten Chow consumer is generally very low income, Caucasian, and adolescent age. Purina Kitten Chow consumers are more likely to purchase Purina Kitten Chow during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Kitten Chow Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
12.9%
Total Basket $ (median)
$42.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Kitten Chow Consumer Demographics

demographic
index
Female
100
Male
96
<24
135
25-34
92
35-44
102
45-54
110
55-64
91
65+
53
African American
18
Asian
21
Caucasian
118
Hispanic
52
demographic
index
Has Kids
99
No Kids
103
- $20k
142
$20k-40k
120
$40k-60k
114
$60k-80k
107
$80k-100k
89
$100k-125k
71
$125k +
52
No College
125
College
98
Adv. Degree
79

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Purina Kitten Chow Basket Affinity & Size

brand
basket affinity
Purina Friskies 21.3x
Arm & Hammer 8.1x
Hefty 5.0x
Always 4.6x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
311

Where is Purina Kitten Chow Purchased?

channels
index
Dollar
400
Drug
50
Food
58
Gas & Convenience
3
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.4x
Sunbeam 1.5x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
114
Credit
95
Debit
106
Food Stamps
53

When is Purina Kitten Chow Purchased?

day of week
Sun
16.1%
Mon
12.5%
Tue
11.8%
Wed
12.2%
Thu
12.4%
Fri
17.5%
Sat
17.7%
time of day
Morning
13.5%
Noon
16.3%
Afternoon
32.0%
Evening
30.3%
Late
7.9%

About Our Purina Kitten Chow Consumer Insights

How do we know who buys Purina Kitten Chow? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Kitten Chow consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.