Purina Mighty Dog Consumer Insights

Who buys Purina Mighty Dog?

A Purina Mighty Dog consumer is generally slightly higher income, Caucasian, and older age. Purina Mighty Dog consumers are more likely to purchase Purina Mighty Dog during larger pantry stocking trips. Brands such as Purina Friskies, Maxwell House, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Mighty Dog Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.32
% of Basket $ (median)
9.2%
Total Basket $ (median)
$68.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Mighty Dog Consumer Demographics

demographic
index
Female
105
Male
54
<24
168
25-34
65
35-44
79
45-54
145
55-64
174
65+
122
African American
81
Asian
45
Caucasian
113
Hispanic
71
demographic
index
Has Kids
69
No Kids
170
- $20k
90
$20k-40k
110
$40k-60k
105
$60k-80k
84
$80k-100k
130
$100k-125k
115
$125k +
62
No College
172
College
85
Adv. Degree
89

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Purina Mighty Dog Basket Affinity & Size

brand
basket affinity
Purina Friskies 14.1x
Maxwell House 7.2x
Angel Soft 6.3x
Ocean Spray 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
427

Where is Purina Mighty Dog Purchased?

channels
index
Club
1
Dollar
425
Drug
7
Food
91
Gas & Convenience
3
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Marlboro 2.0x
Maxwell House 1.9x
Purina Friskies 1.9x

How Did They Pay?

method
index
Cash
113
Credit
88
Debit
113
Food Stamps
51

When is Purina Mighty Dog Purchased?

day of week
Sun
16.2%
Mon
14.0%
Tue
11.9%
Wed
10.7%
Thu
12.0%
Fri
16.5%
Sat
18.8%
time of day
Morning
19.8%
Noon
16.7%
Afternoon
36.6%
Evening
21.1%
Late
5.8%

About Our Purina Mighty Dog Consumer Insights

How do we know who buys Purina Mighty Dog? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Mighty Dog consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.