Purina Mighty Dog Consumer Insights

Who buys Purina Mighty Dog?

A Purina Mighty Dog consumer is generally slightly higher income, Caucasian, and older age. Purina Mighty Dog consumers are more likely to purchase Purina Mighty Dog during larger pantry stocking trips. Brands such as Purina Friskies, Maxwell House, and Angel Soft also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Mighty Dog Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.32
% of Basket $ (median)
9.2%
Total Basket $ (median)
$68.47

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Mighty Dog Consumer Demographics

demographic
index
Female
105
Male
54
<24
168
25-34
65
35-44
79
45-54
145
55-64
174
65+
122
African American
81
Asian
45
Caucasian
113
Hispanic
71
demographic
index
Has Kids
69
No Kids
170
- $20k
90
$20k-40k
110
$40k-60k
105
$60k-80k
84
$80k-100k
130
$100k-125k
115
$125k +
62
No College
172
College
85
Adv. Degree
89

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Purina Mighty Dog Basket Affinity & Size

brand
basket affinity
Purina Friskies 14.1x
Maxwell House 7.2x
Angel Soft 6.3x
Ocean Spray 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
427

Where is Purina Mighty Dog Purchased?

channels
index
Club
1
Dollar
425
Drug
7
Food
91
Gas & Convenience
3
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Marlboro 2.0x
Maxwell House 1.9x
Purina Friskies 1.9x

How Did They Pay?

method
index
Cash
113
Credit
88
Debit
113
Food Stamps
51

When is Purina Mighty Dog Purchased?

day of week
Sun
16.2%
Mon
14.0%
Tue
11.9%
Wed
10.7%
Thu
12.0%
Fri
16.5%
Sat
18.8%
time of day
Morning
19.8%
Noon
16.7%
Afternoon
36.6%
Evening
21.1%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Mighty Dog consumers purchase?

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Why do Purina Mighty Dog consumers try new brands?

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Where do Purina Mighty Dog consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Mighty Dog Target Market

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Who actually buys Purina Mighty Dog? Do these consumers match the intended target market of Purina Mighty Dog?

Thought bubble

What motivates the target market to purchase Purina Mighty Dog?

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What other target market should Purina Mighty Dog look at?

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Which other brands have a similar target market?

About Our Purina Mighty Dog Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.