Purina Moist & Meaty Consumer Insights

Who buys Purina Moist & Meaty? A Purina Moist & Meaty consumer is generally very low income, Caucasian, and senior age. Purina Moist & Meaty consumers are more likely to purchase Purina Moist & Meaty during larger pantry stocking trips. Brands such as Purina Friskies, Kraft Singles, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Moist & Meaty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.48
% of Basket $ (median)
10.7%
Total Basket $ (median)
$51.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Moist & Meaty Consumer Demographics

demographic
index
Female
100
Male
97
<24
83
25-34
67
35-44
84
45-54
150
55-64
153
65+
155
African American
61
Asian
49
Caucasian
109
Hispanic
88
demographic
index
Has Kids
88
No Kids
127
- $20k
124
$20k-40k
115
$40k-60k
112
$60k-80k
102
$80k-100k
83
$100k-125k
85
$125k +
76
No College
153
College
91
Adv. Degree
81

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Purina Moist & Meaty Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.1x
Kraft Singles 6.2x
Gain 5.8x
Hefty 5.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
316

Where is Purina Moist & Meaty Purchased?

channels
index
Club
235
Dollar
327
Drug
3
Food
46
Gas & Convenience
6
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Marlboro Gold Pack 1.6x
Weight Watchers Smart Ones 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
99
Credit
86
Debit
122
Food Stamps
46

When is Purina Moist & Meaty Purchased?

day of week
Sun
16.9%
Mon
12.3%
Tue
11.0%
Wed
11.6%
Thu
11.6%
Fri
16.3%
Sat
20.3%
time of day
Morning
14.1%
Noon
18.1%
Afternoon
36.2%
Evening
26.1%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Moist & Meaty consumers purchase?

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Why do Purina Moist & Meaty consumers try new brands?

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Where do Purina Moist & Meaty consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Moist & Meaty Target Market

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Who actually buys Purina Moist & Meaty? Do these consumers match the intended target market of Purina Moist & Meaty?

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What motivates the target market to purchase Purina Moist & Meaty?

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What other target market should Purina Moist & Meaty look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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