Purina Moist & Meaty Consumer Insights

Who buys Purina Moist & Meaty?

A Purina Moist & Meaty consumer is generally very low income, Caucasian, and senior age. Purina Moist & Meaty consumers are more likely to purchase Purina Moist & Meaty during larger pantry stocking trips. Brands such as Purina Friskies, Kraft Singles, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Moist & Meaty Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.48
% of Basket $ (median)
10.7%
Total Basket $ (median)
$51.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Moist & Meaty Consumer Demographics

demographic
index
Female
100
Male
97
<24
83
25-34
67
35-44
84
45-54
150
55-64
153
65+
155
African American
61
Asian
49
Caucasian
109
Hispanic
88
demographic
index
Has Kids
88
No Kids
127
- $20k
124
$20k-40k
115
$40k-60k
112
$60k-80k
102
$80k-100k
83
$100k-125k
85
$125k +
76
No College
153
College
91
Adv. Degree
81

Understand Purina Moist & Meaty Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Purina Moist & Meaty Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.1x
Kraft Singles 6.2x
Gain 5.8x
Hefty 5.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
316

Where is Purina Moist & Meaty Purchased?

channels
index
Club
235
Dollar
327
Drug
3
Food
46
Gas & Convenience
6
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Marlboro Gold Pack 1.6x
Weight Watchers Smart Ones 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
99
Credit
86
Debit
122
Food Stamps
46

When is Purina Moist & Meaty Purchased?

day of week
Sun
16.9%
Mon
12.3%
Tue
11.0%
Wed
11.6%
Thu
11.6%
Fri
16.3%
Sat
20.3%
time of day
Morning
14.1%
Noon
18.1%
Afternoon
36.2%
Evening
26.1%
Late
5.5%

Get More Purina Moist & Meaty Data

Contact us for the latest Purina Moist & Meaty consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Purina Moist & Meaty consumers switch to?

Stop sign

Why do consumers stop buying Purina Moist & Meaty products?

Store front

Which retailers do Purina Moist & Meaty shoppers prefer to shop at?

Sale sign

What motivates consumers to try Purina Moist & Meaty products?

Research the Purina Moist & Meaty Target Market

Arrow and target

Who actually buys Purina Moist & Meaty? Do these consumers match the intended target market of Purina Moist & Meaty?

Thought bubble

What motivates the target market to buy Purina Moist & Meaty?

Magnifying glass

What other target market should Purina Moist & Meaty look at?

Venn diagram

Which other brands have a similar target market?

About Our Purina Moist & Meaty Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.