Purina One Consumer Insights

Who buys Purina One? A Purina One consumer is generally median income, Caucasian, and older age. Purina One consumers are more likely to purchase Purina One during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Purina One Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.20
% of Basket $ (median)
16.5%
Total Basket $ (median)
$61.91

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina One Consumer Demographics

demographic
index
Female
102
Male
80
<24
77
25-34
93
35-44
98
45-54
110
55-64
129
65+
74
African American
44
Asian
35
Caucasian
115
Hispanic
61
demographic
index
Has Kids
86
No Kids
131
- $20k
87
$20k-40k
103
$40k-60k
100
$60k-80k
110
$80k-100k
107
$100k-125k
104
$125k +
79
No College
94
College
103
Adv. Degree
92

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Purina One Basket Affinity & Size

brand
basket affinity
Purina Friskies 14.5x
Arm & Hammer 5.4x
Charmin 4.8x
Cottonelle 3.7x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
355

Where is Purina One Purchased?

channels
index
Club
6
Dollar
2
Drug
13
Food
108
Gas & Convenience
3
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.9x
Lean Cuisine 1.4x
Marlboro Gold Pack 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
91
Credit
101
Debit
110
Food Stamps
29

When is Purina One Purchased?

day of week
Sun
16.5%
Mon
12.8%
Tue
12.1%
Wed
12.1%
Thu
12.9%
Fri
15.6%
Sat
18.0%
time of day
Morning
14.0%
Noon
16.5%
Afternoon
33.1%
Evening
29.8%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina One consumers purchase?

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Why do Purina One consumers try new brands?

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Where do Purina One consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina One Target Market

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Who actually buys Purina One? Do these consumers match the intended target market of Purina One?

Thought bubble

What motivates the target market to purchase Purina One?

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What other target market should Purina One look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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