Purina One Consumer Insights

Who buys Purina One?

A Purina One consumer is generally median income, Caucasian, and older age. Purina One consumers are more likely to purchase Purina One during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Purina One Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.20
% of Basket $ (median)
16.5%
Total Basket $ (median)
$61.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina One Consumer Demographics

demographic
index
Female
102
Male
80
<24
77
25-34
93
35-44
98
45-54
110
55-64
129
65+
74
African American
44
Asian
35
Caucasian
115
Hispanic
61
demographic
index
Has Kids
86
No Kids
131
- $20k
87
$20k-40k
103
$40k-60k
100
$60k-80k
110
$80k-100k
107
$100k-125k
104
$125k +
79
No College
94
College
103
Adv. Degree
92

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Purina One Basket Affinity & Size

brand
basket affinity
Purina Friskies 14.5x
Arm & Hammer 5.4x
Charmin 4.8x
Cottonelle 3.7x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
355

Where is Purina One Purchased?

channels
index
Club
6
Dollar
2
Drug
13
Food
108
Gas & Convenience
3
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.9x
Lean Cuisine 1.4x
Marlboro Gold Pack 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
91
Credit
101
Debit
110
Food Stamps
29

When is Purina One Purchased?

day of week
Sun
16.5%
Mon
12.8%
Tue
12.1%
Wed
12.1%
Thu
12.9%
Fri
15.6%
Sat
18.0%
time of day
Morning
14.0%
Noon
16.5%
Afternoon
33.1%
Evening
29.8%
Late
6.6%

About Our Purina One Consumer Insights

How do we know who buys Purina One? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina One consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.