Purina Pro Plan Consumer Insights

Who buys Purina Pro Plan?

A Purina Pro Plan consumer is generally very high income, Caucasian, and older age. Purina Pro Plan consumers are more likely to purchase Purina Pro Plan during larger pantry stocking trips. Brands such as Purina Friskies, Duncan Hines, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Pro Plan Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.46
% of Basket $ (median)
36.1%
Total Basket $ (median)
$28.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Pro Plan Consumer Demographics

demographic
index
Female
101
Male
91
<24
64
25-34
94
35-44
80
45-54
110
55-64
220
65+
49
African American
63
Asian
24
Caucasian
115
Hispanic
66
demographic
index
Has Kids
65
No Kids
179
- $20k
44
$20k-40k
89
$40k-60k
88
$60k-80k
103
$80k-100k
96
$100k-125k
134
$125k +
136
No College
68
College
107
Adv. Degree
103

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Purina Pro Plan Basket Affinity & Size

brand
basket affinity
Purina Friskies 335.6x
Duncan Hines 34.2x
Arm & Hammer 30.4x
Sara Lee 11.9x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
181

Where is Purina Pro Plan Purchased?

channels
index
Food
174
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.8x
General Mills Fiber One 1.6x
Pop-Tarts 1.6x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
222
Credit
116
Debit
35

When is Purina Pro Plan Purchased?

day of week
Sun
15.9%
Mon
14.9%
Tue
9.8%
Wed
11.0%
Thu
10.1%
Fri
15.5%
Sat
22.8%
time of day
Morning
10.6%
Noon
19.1%
Afternoon
41.5%
Evening
27.5%
Late
1.2%

About Our Purina Pro Plan Consumer Insights

How do we know who buys Purina Pro Plan? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Pro Plan consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.