Purina Pro Plan Consumer Insights

Who buys Purina Pro Plan? A Purina Pro Plan consumer is generally very high income, Caucasian, and older age. Purina Pro Plan consumers are more likely to purchase Purina Pro Plan during larger pantry stocking trips. Brands such as Purina Friskies, Duncan Hines, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Pro Plan Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.46
% of Basket $ (median)
36.1%
Total Basket $ (median)
$28.96

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Pro Plan Consumer Demographics

demographic
index
Female
101
Male
91
<24
64
25-34
94
35-44
80
45-54
110
55-64
220
65+
49
African American
63
Asian
24
Caucasian
115
Hispanic
66
demographic
index
Has Kids
65
No Kids
179
- $20k
44
$20k-40k
89
$40k-60k
88
$60k-80k
103
$80k-100k
96
$100k-125k
134
$125k +
136
No College
68
College
107
Adv. Degree
103

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Purina Pro Plan Basket Affinity & Size

brand
basket affinity
Purina Friskies 335.6x
Duncan Hines 34.2x
Arm & Hammer 30.4x
Sara Lee 11.9x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
181

Where is Purina Pro Plan Purchased?

channels
index
Food
174
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.8x
General Mills Fiber One 1.6x
Pop-Tarts 1.6x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
222
Credit
116
Debit
35

When is Purina Pro Plan Purchased?

day of week
Sun
15.9%
Mon
14.9%
Tue
9.8%
Wed
11.0%
Thu
10.1%
Fri
15.5%
Sat
22.8%
time of day
Morning
10.6%
Noon
19.1%
Afternoon
41.5%
Evening
27.5%
Late
1.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Pro Plan consumers purchase?

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Why do Purina Pro Plan consumers try new brands?

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Where do Purina Pro Plan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Pro Plan Target Market

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Who actually buys Purina Pro Plan? Do these consumers match the intended target market of Purina Pro Plan?

Thought bubble

What motivates the target market to purchase Purina Pro Plan?

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What other target market should Purina Pro Plan look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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