Purina Puppy Chow Consumer Insights

Who buys Purina Puppy Chow?

A Purina Puppy Chow consumer is generally lower income, Hispanic, and adolescent age. Purina Puppy Chow consumers are more likely to purchase Purina Puppy Chow during larger pantry stocking trips. Brands such as Ragu, Angel Soft, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Puppy Chow Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.79
% of Basket $ (median)
21.7%
Total Basket $ (median)
$40.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Puppy Chow Consumer Demographics

demographic
index
Female
103
Male
74
<24
126
25-34
110
35-44
99
45-54
99
55-64
85
65+
39
African American
82
Asian
42
Caucasian
106
Hispanic
121
demographic
index
Has Kids
105
No Kids
90
- $20k
126
$20k-40k
129
$40k-60k
115
$60k-80k
108
$80k-100k
85
$100k-125k
75
$125k +
47
No College
137
College
97
Adv. Degree
72

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Purina Puppy Chow Basket Affinity & Size

brand
basket affinity
Ragu 5.4x
Angel Soft 4.8x
Purina Friskies 4.7x
Lipton Tea 4.6x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
230

Where is Purina Puppy Chow Purchased?

channels
index
Club
100
Dollar
486
Drug
40
Food
93
Gas & Convenience
33
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Hawaiian Punch 1.7x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
115
Credit
71
Debit
117
Food Stamps
78

When is Purina Puppy Chow Purchased?

day of week
Sun
15.6%
Mon
12.4%
Tue
12.0%
Wed
11.6%
Thu
13.3%
Fri
16.6%
Sat
18.4%
time of day
Morning
13.9%
Noon
15.6%
Afternoon
32.8%
Evening
31.6%
Late
6.2%

About Our Purina Puppy Chow Consumer Insights

How do we know who buys Purina Puppy Chow? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Puppy Chow consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.