Purina Puppy Chow Healthy Morsels Consumer Insights

Who buys Purina Puppy Chow Healthy Morsels?

A Purina Puppy Chow Healthy Morsels consumer is generally very low income, Caucasian, and adolescent age. Purina Puppy Chow Healthy Morsels consumers are more likely to purchase Purina Puppy Chow Healthy Morsels during larger pantry stocking trips. Brands such as Kraft Singles, Chef Boyardee, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Puppy Chow Healthy Morsels Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.88
% of Basket $ (median)
20.5%
Total Basket $ (median)
$62.89

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Puppy Chow Healthy Morsels Consumer Demographics

demographic
index
Female
101
Male
92
<24
200
25-34
124
35-44
90
45-54
94
55-64
66
65+
40
African American
57
Asian
35
Caucasian
111
Hispanic
99
demographic
index
Has Kids
105
No Kids
90
- $20k
138
$20k-40k
119
$40k-60k
128
$60k-80k
125
$80k-100k
81
$100k-125k
60
$125k +
26
No College
141
College
100
Adv. Degree
53

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Purina Puppy Chow Healthy Morsels Basket Affinity & Size

brand
basket affinity
Kraft Singles 9.1x
Chef Boyardee 6.2x
Kelloggs Pop Tarts 5.8x
Bar-S 5.4x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
314

Where is Purina Puppy Chow Healthy Morsels Purchased?

channels
index
Drug
0
Food
8
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Hawaiian Punch 1.7x
Armour 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
110
Credit
78
Debit
118
Food Stamps
99

When is Purina Puppy Chow Healthy Morsels Purchased?

day of week
Sun
17.8%
Mon
13.5%
Tue
10.5%
Wed
11.4%
Thu
13.4%
Fri
15.9%
Sat
17.6%
time of day
Morning
12.3%
Noon
16.3%
Afternoon
32.5%
Evening
30.1%
Late
8.7%

About Our Purina Puppy Chow Healthy Morsels Consumer Insights

How do we know who buys Purina Puppy Chow Healthy Morsels? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Puppy Chow Healthy Morsels consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.