Purina Purpose Consumer Insights

Who buys Purina Purpose? Purina Purpose consumers are generally slightly lower income, Caucasian, and young adult age. Purina Purpose consumers are more likely to purchase Purina Purpose during larger pantry stocking trips. Brands such as Archer Farms, Purina Friskies, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Purpose Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
46.8%
Total Basket $ (median)
$21.33

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Purpose Consumer Demographics

demographic
index
Female
104
Male
61
<24
100
25-34
149
35-44
88
45-54
80
55-64
74
65+
16
African American
42
Asian
88
Caucasian
105
Hispanic
88
demographic
index
Has Kids
86
No Kids
132
- $20k
90
$20k-40k
125
$40k-60k
129
$60k-80k
103
$80k-100k
93
$100k-125k
76
$125k +
50
No College
119
College
99
Adv. Degree
84

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Purina Purpose Basket Affinity & Size

brand
basket affinity
Archer Farms 33.9x
Purina Friskies 20.4x
Glade 13.0x
Cadbury 11.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
192

Where is Purina Purpose Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.2x
Huggies 2.0x
Archer Farms 1.9x
Olay 1.7x

How Did They Pay?

method
index
Cash
71
Credit
49
Debit
140
Food Stamps
39

When is Purina Purpose Purchased?

day of week
Sun
13.1%
Mon
23.3%
Tue
11.4%
Wed
13.2%
Thu
11.1%
Fri
12.7%
Sat
15.0%
time of day
Morning
18.2%
Noon
19.9%
Afternoon
30.3%
Evening
26.4%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Purpose consumers purchase?

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Why do Purina Purpose consumers try new brands?

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Where do Purina Purpose consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Purpose Target Market

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Who actually buys Purina Purpose? Do these consumers match the intended target market of Purina Purpose?

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What motivates the target market to purchase Purina Purpose?

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What other target market should Purina Purpose look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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