Purina Purpose Consumer Insights

Who buys Purina Purpose?

A Purina Purpose consumer is generally slightly lower income, Caucasian, and young adult age. Purina Purpose consumers are more likely to purchase Purina Purpose during larger pantry stocking trips. Brands such as Archer Farms, Purina Friskies, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Purpose Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.98
% of Basket $ (median)
46.8%
Total Basket $ (median)
$21.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Purpose Consumer Demographics

demographic
index
Female
104
Male
61
<24
100
25-34
149
35-44
88
45-54
80
55-64
74
65+
16
African American
42
Asian
88
Caucasian
105
Hispanic
88
demographic
index
Has Kids
86
No Kids
132
- $20k
90
$20k-40k
125
$40k-60k
129
$60k-80k
103
$80k-100k
93
$100k-125k
76
$125k +
50
No College
119
College
99
Adv. Degree
84

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Purina Purpose Basket Affinity & Size

brand
basket affinity
Archer Farms 33.9x
Purina Friskies 20.4x
Glade 13.0x
Cadbury 11.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
192

Where is Purina Purpose Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.2x
Huggies 2.0x
Archer Farms 1.9x
Olay 1.7x

How Did They Pay?

method
index
Cash
71
Credit
49
Debit
140
Food Stamps
39

When is Purina Purpose Purchased?

day of week
Sun
13.1%
Mon
23.3%
Tue
11.4%
Wed
13.2%
Thu
11.1%
Fri
12.7%
Sat
15.0%
time of day
Morning
18.2%
Noon
19.9%
Afternoon
30.3%
Evening
26.4%
Late
5.2%

About Our Purina Purpose Consumer Insights

How do we know who buys Purina Purpose? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Purpose consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.