Purina Smartblend Consumer Insights

Who buys Purina Smartblend? A Purina Smartblend consumer is generally slightly higher income, Caucasian, and upper middle age. Purina Smartblend consumers are more likely to purchase Purina Smartblend during larger pantry stocking trips. Brands such as Sunny Meadow, Dannon Oikos, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Smartblend Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$20.38
% of Basket $ (median)
28.6%
Total Basket $ (median)
$71.37

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Smartblend Consumer Demographics

demographic
index
Female
103
Male
74
<24
72
25-34
101
35-44
98
45-54
112
55-64
93
65+
83
African American
39
Asian
35
Caucasian
115
Hispanic
68
demographic
index
Has Kids
91
No Kids
121
- $20k
63
$20k-40k
97
$40k-60k
99
$60k-80k
120
$80k-100k
127
$100k-125k
99
$125k +
70
No College
96
College
103
Adv. Degree
89

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Purina Smartblend Basket Affinity & Size

brand
basket affinity
Sunny Meadow 4.5x
Dannon Oikos 4.3x
Birds Eye Steamfresh 4.2x
Lean Cuisine 3.9x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
296

Where is Purina Smartblend Purchased?

channels
index
Club
96
Drug
8
Food
17
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.4x
Sunbeam 1.4x
Maxwell House 1.4x
Purina Friskies 1.4x

How Did They Pay?

method
index
Cash
78
Credit
93
Debit
124
Food Stamps
31

When is Purina Smartblend Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
12.0%
Wed
12.2%
Thu
12.4%
Fri
15.8%
Sat
18.7%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
35.3%
Evening
27.5%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Smartblend consumers purchase?

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Why do Purina Smartblend consumers try new brands?

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Where do Purina Smartblend consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Smartblend Target Market

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Who actually buys Purina Smartblend? Do these consumers match the intended target market of Purina Smartblend?

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What motivates the target market to purchase Purina Smartblend?

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What other target market should Purina Smartblend look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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