Purina Smartblend Consumer Insights

Who buys Purina Smartblend?

A Purina Smartblend consumer is generally slightly higher income, Caucasian, and upper middle age. Purina Smartblend consumers are more likely to purchase Purina Smartblend during larger pantry stocking trips. Brands such as Sunny Meadow, Dannon Oikos, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Smartblend Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$20.38
% of Basket $ (median)
28.6%
Total Basket $ (median)
$71.37

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Smartblend Consumer Demographics

demographic
index
Female
103
Male
74
<24
72
25-34
101
35-44
98
45-54
112
55-64
93
65+
83
African American
39
Asian
35
Caucasian
115
Hispanic
68
demographic
index
Has Kids
91
No Kids
121
- $20k
63
$20k-40k
97
$40k-60k
99
$60k-80k
120
$80k-100k
127
$100k-125k
99
$125k +
70
No College
96
College
103
Adv. Degree
89

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Purina Smartblend Basket Affinity & Size

brand
basket affinity
Sunny Meadow 4.5x
Dannon Oikos 4.3x
Birds Eye Steamfresh 4.2x
Lean Cuisine 3.9x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
296

Where is Purina Smartblend Purchased?

channels
index
Club
96
Drug
8
Food
17
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.4x
Sunbeam 1.4x
Maxwell House 1.4x
Purina Friskies 1.4x

How Did They Pay?

method
index
Cash
78
Credit
93
Debit
124
Food Stamps
31

When is Purina Smartblend Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
12.0%
Wed
12.2%
Thu
12.4%
Fri
15.8%
Sat
18.7%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
35.3%
Evening
27.5%
Late
6.2%

About Our Purina Smartblend Consumer Insights

How do we know who buys Purina Smartblend? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Smartblend consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.