Purina T-Bonz Consumer Insights

Who buys Purina T-Bonz?

A Purina T-Bonz consumer is generally very low income, Caucasian, and older age. Purina T-Bonz consumers are more likely to purchase Purina T-Bonz during larger pantry stocking trips. Brands such as Maxwell House, Tide, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Purina T-Bonz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$40.81

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina T-Bonz Consumer Demographics

demographic
index
Female
102
Male
80
<24
83
25-34
83
35-44
89
45-54
116
55-64
180
65+
92
African American
46
Asian
47
Caucasian
110
Hispanic
78
demographic
index
Has Kids
76
No Kids
155
- $20k
109
$20k-40k
105
$40k-60k
104
$60k-80k
97
$80k-100k
89
$100k-125k
94
$125k +
102
No College
111
College
99
Adv. Degree
94

Understand Purina T-Bonz Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Purina T-Bonz Basket Affinity & Size

brand
basket affinity
Maxwell House 7.8x
Tide 7.2x
TRESemme 6.1x
Hefty 5.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
323

Where is Purina T-Bonz Purchased?

channels
index
Club
29
Dollar
851
Drug
157
Food
90
Gas & Convenience
3
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Sunbeam 1.7x
Purina Friskies 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
127
Credit
99
Debit
98
Food Stamps
28

When is Purina T-Bonz Purchased?

day of week
Sun
16.2%
Mon
13.2%
Tue
11.5%
Wed
11.8%
Thu
11.2%
Fri
16.5%
Sat
19.6%
time of day
Morning
14.2%
Noon
17.5%
Afternoon
34.4%
Evening
27.6%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Purina T-Bonz consumers purchase?

check mark

Why do Purina T-Bonz consumers try new brands?

check mark

Where do Purina T-Bonz consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina T-Bonz Target Market

Arrow and target

Who actually buys Purina T-Bonz? Do these consumers match the intended target market of Purina T-Bonz?

Thought bubble

What motivates the target market to purchase Purina T-Bonz?

magnifying glass

What other target market should Purina T-Bonz look at?

venn diagram

Which other brands have a similar target market?

About Our Purina T-Bonz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.