Purina T-Bonz Consumer Insights

Who buys Purina T-Bonz?

A Purina T-Bonz consumer is generally very low income, Caucasian, and older age. Purina T-Bonz consumers are more likely to purchase Purina T-Bonz during larger pantry stocking trips. Brands such as Maxwell House, Tide, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Purina T-Bonz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$40.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina T-Bonz Consumer Demographics

demographic
index
Female
102
Male
80
<24
83
25-34
83
35-44
89
45-54
116
55-64
180
65+
92
African American
46
Asian
47
Caucasian
110
Hispanic
78
demographic
index
Has Kids
76
No Kids
155
- $20k
109
$20k-40k
105
$40k-60k
104
$60k-80k
97
$80k-100k
89
$100k-125k
94
$125k +
102
No College
111
College
99
Adv. Degree
94

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Purina T-Bonz Basket Affinity & Size

brand
basket affinity
Maxwell House 7.8x
Tide 7.2x
TRESemme 6.1x
Hefty 5.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
323

Where is Purina T-Bonz Purchased?

channels
index
Club
29
Dollar
851
Drug
157
Food
90
Gas & Convenience
3
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Sunbeam 1.7x
Purina Friskies 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
127
Credit
99
Debit
98
Food Stamps
28

When is Purina T-Bonz Purchased?

day of week
Sun
16.2%
Mon
13.2%
Tue
11.5%
Wed
11.8%
Thu
11.2%
Fri
16.5%
Sat
19.6%
time of day
Morning
14.2%
Noon
17.5%
Afternoon
34.4%
Evening
27.6%
Late
6.3%

Get More Purina T-Bonz Data

Contact us for the latest Purina T-Bonz consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purina T-Bonz consumers switch to?

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Why do consumers stop buying Purina T-Bonz products?

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Which retailers do Purina T-Bonz shoppers prefer to shop at?

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What motivates consumers to try Purina T-Bonz products?

Research the Purina T-Bonz Target Market

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Who actually buys Purina T-Bonz? Do these consumers match the intended target market of Purina T-Bonz?

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What motivates the target market to purchase Purina T-Bonz?

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What other target market should Purina T-Bonz look at?

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Which other brands have a similar target market?

About Our Purina T-Bonz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.