Purina Tidy Cats Consumer Insights

Who buys Purina Tidy Cats? Purina Tidy Cats consumers are generally median income, Caucasian, and older age. Purina Tidy Cats consumers are more likely to purchase Purina Tidy Cats during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Tidy Cats Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.79
% of Basket $ (median)
13.2%
Total Basket $ (median)
$59.21

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Purina Tidy Cats Consumer Demographics

demographic
index
Female
101
Male
88
<24
95
25-34
95
35-44
96
45-54
103
55-64
134
65+
95
African American
33
Asian
34
Caucasian
118
Hispanic
39
demographic
index
Has Kids
82
No Kids
141
- $20k
87
$20k-40k
102
$40k-60k
108
$60k-80k
108
$80k-100k
96
$100k-125k
102
$125k +
84
No College
98
College
99
Adv. Degree
108

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Purina Tidy Cats Basket Affinity & Size

brand
basket affinity
Purina Friskies 17.6x
Arm & Hammer 4.5x
Cascade 4.4x
Charmin 4.1x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
357

Where is Purina Tidy Cats Purchased?

channels
index
Club
62
Dollar
119
Drug
14
Food
81
Gas & Convenience
4
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.3x
International Delight 1.3x
Diet Pepsi 1.3x
Diet Dr Pepper 1.3x

How Did They Pay?

method
index
Cash
84
Credit
95
Debit
116
Food Stamps
37

When is Purina Tidy Cats Purchased?

day of week
Sun
17.8%
Mon
12.2%
Tue
11.2%
Wed
11.6%
Thu
11.4%
Fri
16.1%
Sat
19.8%
time of day
Morning
14.2%
Noon
17.5%
Afternoon
35.6%
Evening
26.9%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Tidy Cats consumers purchase?

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Why do Purina Tidy Cats consumers try new brands?

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Where do Purina Tidy Cats consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Tidy Cats Target Market

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Who actually buys Purina Tidy Cats? Do these consumers match the intended target market of Purina Tidy Cats?

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What motivates the target market to purchase Purina Tidy Cats?

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What other target market should Purina Tidy Cats look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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