Purina Tidy Cats Consumer Insights

Who buys Purina Tidy Cats?

A Purina Tidy Cats consumer is generally median income, Caucasian, and older age. Purina Tidy Cats consumers are more likely to purchase Purina Tidy Cats during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Tidy Cats Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.79
% of Basket $ (median)
13.2%
Total Basket $ (median)
$59.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Tidy Cats Consumer Demographics

demographic
index
Female
101
Male
88
<24
95
25-34
95
35-44
96
45-54
103
55-64
134
65+
95
African American
33
Asian
34
Caucasian
118
Hispanic
39
demographic
index
Has Kids
82
No Kids
141
- $20k
87
$20k-40k
102
$40k-60k
108
$60k-80k
108
$80k-100k
96
$100k-125k
102
$125k +
84
No College
98
College
99
Adv. Degree
108

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Purina Tidy Cats Basket Affinity & Size

brand
basket affinity
Purina Friskies 17.6x
Arm & Hammer 4.5x
Cascade 4.4x
Charmin 4.1x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
357

Where is Purina Tidy Cats Purchased?

channels
index
Club
62
Dollar
119
Drug
14
Food
81
Gas & Convenience
4
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.3x
International Delight 1.3x
Diet Pepsi 1.3x
Diet Dr Pepper 1.3x

How Did They Pay?

method
index
Cash
84
Credit
95
Debit
116
Food Stamps
37

When is Purina Tidy Cats Purchased?

day of week
Sun
17.8%
Mon
12.2%
Tue
11.2%
Wed
11.6%
Thu
11.4%
Fri
16.1%
Sat
19.8%
time of day
Morning
14.2%
Noon
17.5%
Afternoon
35.6%
Evening
26.9%
Late
5.8%

Get More Purina Tidy Cats Data

Contact us for the latest Purina Tidy Cats consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purina Tidy Cats consumers switch to?

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Why do consumers stop buying Purina Tidy Cats products?

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Which retailers do Purina Tidy Cats shoppers prefer to shop at?

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What motivates consumers to try Purina Tidy Cats products?

Research the Purina Tidy Cats Target Market

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Who actually buys Purina Tidy Cats? Do these consumers match the intended target market of Purina Tidy Cats?

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What motivates the target market to purchase Purina Tidy Cats?

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What other target market should Purina Tidy Cats look at?

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Which other brands have a similar target market?

About Our Purina Tidy Cats Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.