Purina Tidy Cats Scoop Consumer Insights

Who buys Purina Tidy Cats Scoop? A Purina Tidy Cats Scoop consumer is generally lower income, Caucasian, and older age. Purina Tidy Cats Scoop consumers are more likely to purchase Purina Tidy Cats Scoop during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Tidy Cats Scoop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.98
% of Basket $ (median)
18.2%
Total Basket $ (median)
$71.48

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  • Recent demographic data

Purina Tidy Cats Scoop Consumer Demographics

demographic
index
Female
100
Male
104
<24
98
25-34
98
35-44
96
45-54
105
55-64
121
65+
78
African American
30
Asian
27
Caucasian
119
Hispanic
45
demographic
index
Has Kids
84
No Kids
137
- $20k
105
$20k-40k
114
$40k-60k
108
$60k-80k
106
$80k-100k
92
$100k-125k
87
$125k +
79
No College
109
College
99
Adv. Degree
94

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Purina Tidy Cats Scoop Basket Affinity & Size

brand
basket affinity
Purina Friskies 19.3x
Arm & Hammer 4.3x
Charmin 3.7x
Kelloggs Pop Tarts 3.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
333

Where is Purina Tidy Cats Scoop Purchased?

channels
index
Dollar
116
Drug
34
Food
54
Gas & Convenience
4
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.5x
Yoplait Light 1.3x
Johnsonville 1.3x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
91
Credit
99
Debit
110
Food Stamps
49

When is Purina Tidy Cats Scoop Purchased?

day of week
Sun
17.4%
Mon
12.0%
Tue
10.9%
Wed
10.5%
Thu
11.5%
Fri
18.3%
Sat
19.4%
time of day
Morning
15.7%
Noon
16.7%
Afternoon
33.8%
Evening
27.4%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Tidy Cats Scoop consumers purchase?

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Why do Purina Tidy Cats Scoop consumers try new brands?

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Where do Purina Tidy Cats Scoop consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Tidy Cats Scoop Target Market

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Who actually buys Purina Tidy Cats Scoop? Do these consumers match the intended target market of Purina Tidy Cats Scoop?

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What motivates the target market to purchase Purina Tidy Cats Scoop?

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What other target market should Purina Tidy Cats Scoop look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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