Purina Whisker Lickins Consumer Insights

Who buys Purina Whisker Lickins? Purina Whisker Lickins consumers are generally very low income, Caucasian, and older age. Purina Whisker Lickins consumers are more likely to purchase Purina Whisker Lickins during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Whisker Lickins Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.9%
Total Basket $ (median)
$50.89

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Purina Whisker Lickins Consumer Demographics

demographic
index
Female
97
Male
125
<24
80
25-34
71
35-44
89
45-54
132
55-64
178
65+
90
African American
17
Asian
52
Caucasian
110
Hispanic
99
demographic
index
Has Kids
67
No Kids
175
- $20k
149
$20k-40k
109
$40k-60k
90
$60k-80k
91
$80k-100k
129
$100k-125k
100
$125k +
54
No College
132
College
92
Adv. Degree
102

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Purina Whisker Lickins Basket Affinity & Size

brand
basket affinity
Purina Friskies 35.7x
Arm & Hammer 6.9x
Archer Farms 4.7x
Glade 4.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
398

Where is Purina Whisker Lickins Purchased?

channels
index
Dollar
18
Drug
12
Food
31
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.9x
Cadbury 1.5x
Diet Dr Pepper 1.5x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
110
Credit
94
Debit
107
Food Stamps
34

When is Purina Whisker Lickins Purchased?

day of week
Sun
14.9%
Mon
11.7%
Tue
11.8%
Wed
12.6%
Thu
15.9%
Fri
15.2%
Sat
17.9%
time of day
Morning
17.7%
Noon
14.6%
Afternoon
31.8%
Evening
29.4%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Whisker Lickins consumers purchase?

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Why do Purina Whisker Lickins consumers try new brands?

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Where do Purina Whisker Lickins consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Whisker Lickins Target Market

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Who actually buys Purina Whisker Lickins? Do these consumers match the intended target market of Purina Whisker Lickins?

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What motivates the target market to purchase Purina Whisker Lickins?

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What other target market should Purina Whisker Lickins look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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