Purina Whisker Lickins Consumer Insights

Who buys Purina Whisker Lickins?

A Purina Whisker Lickins consumer is generally very low income, Caucasian, and older age. Purina Whisker Lickins consumers are more likely to purchase Purina Whisker Lickins during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Purina Whisker Lickins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.9%
Total Basket $ (median)
$50.89

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purina Whisker Lickins Consumer Demographics

demographic
index
Female
97
Male
125
<24
80
25-34
71
35-44
89
45-54
132
55-64
178
65+
90
African American
17
Asian
52
Caucasian
110
Hispanic
99
demographic
index
Has Kids
67
No Kids
175
- $20k
149
$20k-40k
109
$40k-60k
90
$60k-80k
91
$80k-100k
129
$100k-125k
100
$125k +
54
No College
132
College
92
Adv. Degree
102

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Purina Whisker Lickins Basket Affinity & Size

brand
basket affinity
Purina Friskies 35.7x
Arm & Hammer 6.9x
Archer Farms 4.7x
Glade 4.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
398

Where is Purina Whisker Lickins Purchased?

channels
index
Dollar
18
Drug
12
Food
31
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.9x
Cadbury 1.5x
Diet Dr Pepper 1.5x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
110
Credit
94
Debit
107
Food Stamps
34

When is Purina Whisker Lickins Purchased?

day of week
Sun
14.9%
Mon
11.7%
Tue
11.8%
Wed
12.6%
Thu
15.9%
Fri
15.2%
Sat
17.9%
time of day
Morning
17.7%
Noon
14.6%
Afternoon
31.8%
Evening
29.4%
Late
6.4%

About Our Purina Whisker Lickins Consumer Insights

How do we know who buys Purina Whisker Lickins? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purina Whisker Lickins consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.