Purity Dairies Consumer Insights

Who buys Purity Dairies?

A Purity Dairies consumer is generally lower income, Caucasian, and senior age. Purity Dairies consumers are more likely to purchase Purity Dairies during larger pantry stocking trips. Brands such as Blue Bonnet, Boars Head, and Jif also tend to be purchased in the same trip. See sample consumer insights data below.

Purity Dairies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.96
% of Basket $ (median)
7.2%
Total Basket $ (median)
$54.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purity Dairies Consumer Demographics

demographic
index
Female
99
Male
107
<24
71
25-34
77
35-44
115
45-54
78
55-64
117
65+
247
African American
75
Asian
9
Caucasian
124
Hispanic
9
demographic
index
Has Kids
86
No Kids
131
- $20k
80
$20k-40k
202
$40k-60k
99
$60k-80k
64
$80k-100k
122
$100k-125k
35
$125k +
65
No College
168
College
86
Adv. Degree
86

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Purity Dairies Basket Affinity & Size

brand
basket affinity
Blue Bonnet 9.8x
Boars Head 8.3x
Jif 8.2x
General Mills Lucky Charms 7.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
366

Where is Purity Dairies Purchased?

channels
index
Dollar
460
Drug
17
Food
111
Gas & Convenience
3
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Diet Mountain Dew 2.6x
Armour 2.0x
Fresh Selections 2.0x

How Did They Pay?

method
index
Cash
99
Credit
70
Debit
123
Food Stamps
158

When is Purity Dairies Purchased?

day of week
Sun
13.5%
Mon
13.4%
Tue
10.6%
Wed
13.6%
Thu
15.2%
Fri
16.0%
Sat
17.7%
time of day
Morning
11.8%
Noon
13.1%
Afternoon
40.8%
Evening
27.7%
Late
6.6%

About Our Purity Dairies Consumer Insights

How do we know who buys Purity Dairies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Purity Dairies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.