Purity Dairies Consumer Insights

Who buys Purity Dairies? Purity Dairies consumers are generally lower income, Caucasian, and senior age. Purity Dairies consumers are more likely to purchase Purity Dairies during larger pantry stocking trips. Brands such as Blue Bonnet, Boars Head, and Jif also tend to be purchased in the same trip. Sample consumer insights data below.

Purity Dairies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
7.2%
Total Basket $ (median)
$54.96

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Purity Dairies Consumer Demographics

demographic
index
Female
99
Male
107
<24
71
25-34
77
35-44
115
45-54
78
55-64
117
65+
247
African American
75
Asian
9
Caucasian
124
Hispanic
9
demographic
index
Has Kids
86
No Kids
131
- $20k
80
$20k-40k
202
$40k-60k
99
$60k-80k
64
$80k-100k
122
$100k-125k
35
$125k +
65
No College
168
College
86
Adv. Degree
86

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Purity Dairies Basket Affinity & Size

brand
basket affinity
Blue Bonnet 9.8x
Boars Head 8.3x
Jif 8.2x
General Mills Lucky Charms 7.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
366

Where is Purity Dairies Purchased?

channels
index
Dollar
460
Drug
17
Food
111
Gas & Convenience
3
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Diet Mountain Dew 2.6x
Armour 2.0x
Fresh Selections 2.0x

How Did They Pay?

method
index
Cash
99
Credit
70
Debit
123
Food Stamps
158

When is Purity Dairies Purchased?

day of week
Sun
13.5%
Mon
13.4%
Tue
10.6%
Wed
13.6%
Thu
15.2%
Fri
16.0%
Sat
17.7%
time of day
Morning
11.8%
Noon
13.1%
Afternoon
40.8%
Evening
27.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purity Dairies consumers purchase?

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Why do Purity Dairies consumers try new brands?

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Where do Purity Dairies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purity Dairies Target Market

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Who actually buys Purity Dairies? Do these consumers match the intended target market of Purity Dairies?

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What motivates the target market to purchase Purity Dairies?

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What other target market should Purity Dairies look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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