Purity Dairies Consumer Insights

Who buys Purity Dairies?

A Purity Dairies consumer is generally lower income, Caucasian, and senior age. Purity Dairies consumers are more likely to purchase Purity Dairies during larger pantry stocking trips. Brands such as Blue Bonnet, Boars Head, and Jif also tend to be purchased in the same trip. See sample consumer insights data below.

Purity Dairies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.96
% of Basket $ (median)
7.2%
Total Basket $ (median)
$54.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Purity Dairies Consumer Demographics

demographic
index
Female
99
Male
107
<24
71
25-34
77
35-44
115
45-54
78
55-64
117
65+
247
African American
75
Asian
9
Caucasian
124
Hispanic
9
demographic
index
Has Kids
86
No Kids
131
- $20k
80
$20k-40k
202
$40k-60k
99
$60k-80k
64
$80k-100k
122
$100k-125k
35
$125k +
65
No College
168
College
86
Adv. Degree
86

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Purity Dairies Basket Affinity & Size

brand
basket affinity
Blue Bonnet 9.8x
Boars Head 8.3x
Jif 8.2x
General Mills Lucky Charms 7.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
366

Where is Purity Dairies Purchased?

channels
index
Dollar
460
Drug
17
Food
111
Gas & Convenience
3
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Diet Mountain Dew 2.6x
Armour 2.0x
Fresh Selections 2.0x

How Did They Pay?

method
index
Cash
99
Credit
70
Debit
123
Food Stamps
158

When is Purity Dairies Purchased?

day of week
Sun
13.5%
Mon
13.4%
Tue
10.6%
Wed
13.6%
Thu
15.2%
Fri
16.0%
Sat
17.7%
time of day
Morning
11.8%
Noon
13.1%
Afternoon
40.8%
Evening
27.7%
Late
6.6%

Get More Purity Dairies Data

Contact us for the latest Purity Dairies consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Purity Dairies consumers switch to?

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Why do consumers stop buying Purity Dairies products?

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Which retailers do Purity Dairies shoppers prefer to shop at?

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What motivates consumers to try Purity Dairies products?

Research the Purity Dairies Target Market

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Who actually buys Purity Dairies? Do these consumers match the intended target market of Purity Dairies?

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What motivates the target market to buy Purity Dairies?

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What other target market should Purity Dairies look at?

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Which other brands have a similar target market?

About Our Purity Dairies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.