Push Pop Consumer Insights

Who buys Push Pop?

A Push Pop consumer is generally very high income, Hispanic, and lower middle age. Push Pop consumers are more likely to purchase Push Pop during larger pantry stocking trips. Brands such as Skittles, YoCrunch, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Push Pop Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.39
% of Basket $ (median)
4.1%
Total Basket $ (median)
$33.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Push Pop Consumer Demographics

demographic
index
Female
105
Male
55
<24
35
25-34
87
35-44
130
45-54
91
55-64
64
65+
32
African American
58
Asian
79
Caucasian
104
Hispanic
109
demographic
index
Has Kids
128
No Kids
36
- $20k
83
$20k-40k
80
$40k-60k
90
$60k-80k
105
$80k-100k
91
$100k-125k
120
$125k +
137
No College
95
College
106
Adv. Degree
75

Understand Push Pop Consumer Behavior

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Push Pop Basket Affinity & Size

brand
basket affinity
Skittles 9.6x
YoCrunch 6.3x
Hershey's Kisses 5.5x
Kit Kat 5.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
307

Where is Push Pop Purchased?

channels
index
Beauty
10
Club
233
Dollar
203
Drug
142
Food
66
Gas & Convenience
106
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Kool-Aid 1.8x
Hawaiian Punch 1.7x
Yoplait Go-Gurt 1.7x

How Did They Pay?

method
index
Cash
104
Credit
90
Debit
105
Food Stamps
135

When is Push Pop Purchased?

day of week
Sun
12.7%
Mon
11.3%
Tue
14.9%
Wed
11.4%
Thu
16.0%
Fri
17.7%
Sat
15.9%
time of day
Morning
15.3%
Noon
17.2%
Afternoon
35.8%
Evening
26.9%
Late
4.8%

Get More Push Pop Data

Contact us for the latest Push Pop consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Push Pop consumers switch to?

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Why do consumers stop buying Push Pop products?

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Which retailers do Push Pop shoppers prefer to shop at?

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What motivates consumers to try Push Pop products?

Research the Push Pop Target Market

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Who actually buys Push Pop? Do these consumers match the intended target market of Push Pop?

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What motivates the target market to buy Push Pop?

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What other target market should Push Pop look at?

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Which other brands have a similar target market?

About Our Push Pop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.