Pyramid (Tobacco) Consumer Insights

Who buys Pyramid (Tobacco)?

A Pyramid (Tobacco) consumer is generally very low income, Caucasian, and senior age. Pyramid (Tobacco) consumers are more likely to purchase Pyramid (Tobacco) during small to mid sized trips. Brands such as Fritos, Mountain Dew, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Pyramid (Tobacco) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.30
% of Basket $ (median)
46.5%
Total Basket $ (median)
$13.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pyramid (Tobacco) Consumer Demographics

demographic
index
Female
88
Male
215
<24
84
25-34
76
35-44
111
45-54
81
55-64
108
65+
314
African American
66
Asian
21
Caucasian
119
Hispanic
34
demographic
index
Has Kids
84
No Kids
137
- $20k
246
$20k-40k
173
$40k-60k
88
$60k-80k
130
$80k-100k
49
$100k-125k
15
$125k +
17
No College
213
College
73
Adv. Degree
99

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Pyramid (Tobacco) Basket Affinity & Size

brand
basket affinity
Fritos 16.0x
Mountain Dew 15.4x
Purina Friskies 14.2x
Ruffles 13.1x
basket size
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
81

Where is Pyramid (Tobacco) Purchased?

channels
index
Club
121
Dollar
1361
Drug
224
Food
14
Gas & Convenience
413
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.0x
Marlboro Gold Pack 2.9x
Blue Bonnet 2.3x
Armour 2.2x

How Did They Pay?

method
index
Cash
152
Credit
69
Debit
107
Food Stamps
79

When is Pyramid (Tobacco) Purchased?

day of week
Sun
13.4%
Mon
12.5%
Tue
13.3%
Wed
20.3%
Thu
13.0%
Fri
14.0%
Sat
13.6%
time of day
Morning
19.4%
Noon
17.4%
Afternoon
28.0%
Evening
27.4%
Late
7.7%

Get More Pyramid (Tobacco) Data

Contact us for the latest Pyramid (Tobacco) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pyramid (Tobacco) consumers switch to?

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Why do consumers stop buying Pyramid (Tobacco) products?

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Which retailers do Pyramid (Tobacco) shoppers prefer to shop at?

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What motivates consumers to try Pyramid (Tobacco) products?

Research the Pyramid (Tobacco) Target Market

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Who actually buys Pyramid (Tobacco)? Do these consumers match the intended target market of Pyramid (Tobacco)?

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What motivates the target market to purchase Pyramid (Tobacco)?

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What other target market should Pyramid (Tobacco) look at?

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Which other brands have a similar target market?

About Our Pyramid (Tobacco) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.