Pyramid (Tobacco) Consumer Insights

Who buys Pyramid (Tobacco)? A Pyramid (Tobacco) consumer is generally very low income, Caucasian, and senior age. Pyramid (Tobacco) consumers are more likely to purchase Pyramid (Tobacco) during small to mid sized trips. Brands such as Fritos, Mountain Dew, and Purina Friskies also tend to be purchased in the same trip. Sample consumer insights data below.

Pyramid (Tobacco) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.30
% of Basket $ (median)
46.5%
Total Basket $ (median)
$13.54

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  • Recent demographic data

Pyramid (Tobacco) Consumer Demographics

demographic
index
Female
88
Male
215
<24
84
25-34
76
35-44
111
45-54
81
55-64
108
65+
314
African American
66
Asian
21
Caucasian
119
Hispanic
34
demographic
index
Has Kids
84
No Kids
137
- $20k
246
$20k-40k
173
$40k-60k
88
$60k-80k
130
$80k-100k
49
$100k-125k
15
$125k +
17
No College
213
College
73
Adv. Degree
99

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Pyramid (Tobacco) Basket Affinity & Size

brand
basket affinity
Fritos 16.0x
Mountain Dew 15.4x
Purina Friskies 14.2x
Ruffles 13.1x
basket size
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
81

Where is Pyramid (Tobacco) Purchased?

channels
index
Club
121
Dollar
1361
Drug
224
Food
14
Gas & Convenience
413
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.0x
Marlboro Gold Pack 2.9x
Blue Bonnet 2.3x
Armour 2.2x

How Did They Pay?

method
index
Cash
152
Credit
69
Debit
107
Food Stamps
79

When is Pyramid (Tobacco) Purchased?

day of week
Sun
13.4%
Mon
12.5%
Tue
13.3%
Wed
20.3%
Thu
13.0%
Fri
14.0%
Sat
13.6%
time of day
Morning
19.4%
Noon
17.4%
Afternoon
28.0%
Evening
27.4%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pyramid (Tobacco) consumers purchase?

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Why do Pyramid (Tobacco) consumers try new brands?

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Where do Pyramid (Tobacco) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pyramid (Tobacco) Target Market

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Who actually buys Pyramid (Tobacco)? Do these consumers match the intended target market of Pyramid (Tobacco)?

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What motivates the target market to purchase Pyramid (Tobacco)?

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What other target market should Pyramid (Tobacco) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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