Q-Tips Consumer Insights

Who buys Q-Tips?

A Q-Tips consumer is generally very high income, Asian, and adolescent age. Q-Tips consumers are more likely to purchase Q-Tips during larger pantry stocking trips. Brands such as TRESemme, Dove, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Q-Tips Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.0%
Total Basket $ (median)
$65.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Q-Tips Consumer Demographics

demographic
index
Female
100
Male
96
<24
121
25-34
102
35-44
101
45-54
100
55-64
90
65+
71
African American
49
Asian
192
Caucasian
90
Hispanic
123
demographic
index
Has Kids
98
No Kids
104
- $20k
97
$20k-40k
94
$40k-60k
94
$60k-80k
98
$80k-100k
105
$100k-125k
106
$125k +
111
No College
95
College
102
Adv. Degree
95

Understand Q-Tips Consumer Behavior

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Q-Tips Basket Affinity & Size

brand
basket affinity
TRESemme 8.6x
Dove 8.5x
Listerine 7.9x
Crest 6.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
342

Where is Q-Tips Purchased?

channels
index
Beauty
28
Club
204
Dollar
105
Drug
98
Food
49
Gas & Convenience
1
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.3x
Clorox 1.2x
Eggland's Best 1.2x
Listerine 1.2x

How Did They Pay?

method
index
Cash
88
Credit
102
Debit
109
Food Stamps
39

When is Q-Tips Purchased?

day of week
Sun
18.1%
Mon
12.8%
Tue
11.9%
Wed
11.8%
Thu
11.9%
Fri
15.1%
Sat
18.5%
time of day
Morning
14.2%
Noon
17.7%
Afternoon
35.5%
Evening
26.6%
Late
6.1%

Get More Q-Tips Data

Contact us for the latest Q-Tips consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Q-Tips consumers switch to?

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Why do consumers stop buying Q-Tips products?

Store front

Which retailers do Q-Tips shoppers prefer to shop at?

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What motivates consumers to try Q-Tips products?

Research the Q-Tips Target Market

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Who actually buys Q-Tips? Do these consumers match the intended target market of Q-Tips?

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What motivates the target market to purchase Q-Tips?

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What other target market should Q-Tips look at?

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Which other brands have a similar target market?

About Our Q-Tips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.