Quaker Consumer Insights

Who buys Quaker? Quaker consumers are generally very high income, African American, and lower middle age. Quaker consumers are more likely to purchase Quaker during larger pantry stocking trips. Brands such as Mott's, General Mills Fiber One, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Quaker Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.0%
Total Basket $ (median)
$60.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Quaker Consumer Demographics

demographic
index
Female
100
Male
96
<24
94
25-34
96
35-44
106
45-54
102
55-64
86
65+
81
African American
112
Asian
85
Caucasian
102
Hispanic
91
demographic
index
Has Kids
106
No Kids
87
- $20k
86
$20k-40k
92
$40k-60k
97
$60k-80k
104
$80k-100k
106
$100k-125k
106
$125k +
107
No College
86
College
101
Adv. Degree
112

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Quaker Basket Affinity & Size

brand
basket affinity
Mott's 3.6x
General Mills Fiber One 3.6x
Kelloggs Pop Tarts 3.5x
YoCrunch 3.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
461

Where is Quaker Purchased?

channels
index
Beauty
1
Club
99
Dollar
43
Drug
26
Food
149
Gas & Convenience
10
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Charmin 1.1x
Planters 1.1x

How Did They Pay?

method
index
Cash
93
Credit
103
Debit
97
Food Stamps
140

When is Quaker Purchased?

day of week
Sun
18.7%
Mon
14.0%
Tue
12.5%
Wed
11.9%
Thu
11.6%
Fri
14.3%
Sat
16.8%
time of day
Morning
15.1%
Noon
16.9%
Afternoon
33.8%
Evening
27.7%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Quaker consumers purchase?

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Why do Quaker consumers try new brands?

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Where do Quaker consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quaker Target Market

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Who actually buys Quaker? Do these consumers match the intended target market of Quaker?

Thought bubble

What motivates the target market to purchase Quaker?

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What other target market should Quaker look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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