Quaker Consumer Insights

Who buys Quaker?

A Quaker consumer is generally very high income, African American, and lower middle age. Quaker consumers are more likely to purchase Quaker during larger pantry stocking trips. Brands such as Mott's, General Mills Fiber One, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Quaker Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.0%
Total Basket $ (median)
$60.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quaker Consumer Demographics

demographic
index
Female
100
Male
96
<24
94
25-34
96
35-44
106
45-54
102
55-64
86
65+
81
African American
112
Asian
85
Caucasian
102
Hispanic
91
demographic
index
Has Kids
106
No Kids
87
- $20k
86
$20k-40k
92
$40k-60k
97
$60k-80k
104
$80k-100k
106
$100k-125k
106
$125k +
107
No College
86
College
101
Adv. Degree
112

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Quaker Basket Affinity & Size

brand
basket affinity
Mott's 3.6x
General Mills Fiber One 3.6x
Kelloggs Pop Tarts 3.5x
YoCrunch 3.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
461

Where is Quaker Purchased?

channels
index
Beauty
1
Club
99
Dollar
43
Drug
26
Food
149
Gas & Convenience
10
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Charmin 1.1x
Planters 1.1x

How Did They Pay?

method
index
Cash
93
Credit
103
Debit
97
Food Stamps
140

When is Quaker Purchased?

day of week
Sun
18.7%
Mon
14.0%
Tue
12.5%
Wed
11.9%
Thu
11.6%
Fri
14.3%
Sat
16.8%
time of day
Morning
15.1%
Noon
16.9%
Afternoon
33.8%
Evening
27.7%
Late
6.4%

Get More Quaker Data

Contact us for the latest Quaker consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Quaker consumers switch to?

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Why do consumers stop buying Quaker products?

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Which retailers do Quaker shoppers prefer to shop at?

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What motivates consumers to try Quaker products?

Research the Quaker Target Market

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Who actually buys Quaker? Do these consumers match the intended target market of Quaker?

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What motivates the target market to purchase Quaker?

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What other target market should Quaker look at?

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Which other brands have a similar target market?

About Our Quaker Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.