Quaker Cap N Crunch Consumer Insights

Who buys Quaker Cap N Crunch? Quaker Cap N Crunch consumers are generally lower income, African American, and upper middle age. Quaker Cap N Crunch consumers are more likely to purchase Quaker Cap N Crunch during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Kelloggs Froot Loops, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. Sample consumer insights data below.

Quaker Cap N Crunch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.95

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Quaker Cap N Crunch Consumer Demographics

demographic
index
Female
101
Male
92
<24
101
25-34
103
35-44
107
45-54
108
55-64
55
65+
37
African American
182
Asian
59
Caucasian
100
Hispanic
97
demographic
index
Has Kids
112
No Kids
74
- $20k
102
$20k-40k
108
$40k-60k
106
$60k-80k
106
$80k-100k
95
$100k-125k
91
$125k +
83
No College
110
College
101
Adv. Degree
83

Understand Quaker Cap N Crunch Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Quaker Cap N Crunch Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
481

Where is Quaker Cap N Crunch Purchased?

channels
index
Club
10
Dollar
136
Drug
30
Food
141
Gas & Convenience
13
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.5x
Kelloggs Frosted Flakes 1.5x
Cinnamon Toast Crunch 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
108
Credit
83
Debit
99
Food Stamps
207

When is Quaker Cap N Crunch Purchased?

day of week
Sun
18.5%
Mon
14.4%
Tue
12.5%
Wed
11.5%
Thu
11.9%
Fri
14.3%
Sat
16.9%
time of day
Morning
13.6%
Noon
15.1%
Afternoon
32.4%
Evening
30.9%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Quaker Cap N Crunch consumers purchase?

check mark

Why do Quaker Cap N Crunch consumers try new brands?

check mark

Where do Quaker Cap N Crunch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quaker Cap N Crunch Target Market

Arrow and target

Who actually buys Quaker Cap N Crunch? Do these consumers match the intended target market of Quaker Cap N Crunch?

Thought bubble

What motivates the target market to purchase Quaker Cap N Crunch?

magnifying glass

What other target market should Quaker Cap N Crunch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us