Quaker Cap N Crunch Consumer Insights

Who buys Quaker Cap N Crunch?

A Quaker Cap N Crunch consumer is generally lower income, African American, and upper middle age. Quaker Cap N Crunch consumers are more likely to purchase Quaker Cap N Crunch during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Kelloggs Froot Loops, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. See sample consumer insights data below.

Quaker Cap N Crunch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quaker Cap N Crunch Consumer Demographics

demographic
index
Female
101
Male
92
<24
101
25-34
103
35-44
107
45-54
108
55-64
55
65+
37
African American
182
Asian
59
Caucasian
100
Hispanic
97
demographic
index
Has Kids
112
No Kids
74
- $20k
102
$20k-40k
108
$40k-60k
106
$60k-80k
106
$80k-100k
95
$100k-125k
91
$125k +
83
No College
110
College
101
Adv. Degree
83

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Quaker Cap N Crunch Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
481

Where is Quaker Cap N Crunch Purchased?

channels
index
Club
10
Dollar
136
Drug
30
Food
141
Gas & Convenience
13
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.5x
Kelloggs Frosted Flakes 1.5x
Cinnamon Toast Crunch 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
108
Credit
83
Debit
99
Food Stamps
207

When is Quaker Cap N Crunch Purchased?

day of week
Sun
18.5%
Mon
14.4%
Tue
12.5%
Wed
11.5%
Thu
11.9%
Fri
14.3%
Sat
16.9%
time of day
Morning
13.6%
Noon
15.1%
Afternoon
32.4%
Evening
30.9%
Late
8.0%

About Our Quaker Cap N Crunch Consumer Insights

How do we know who buys Quaker Cap N Crunch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Quaker Cap N Crunch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.