Quaker Chewy Consumer Insights

Who buys Quaker Chewy?

A Quaker Chewy consumer is generally very high income, Caucasian, and lower middle age. Quaker Chewy consumers are more likely to purchase Quaker Chewy during larger pantry stocking trips. Brands such as Kellogg's, Pop-Tarts, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Quaker Chewy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$82.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quaker Chewy Consumer Demographics

demographic
index
Female
101
Male
90
<24
76
25-34
86
35-44
120
45-54
105
55-64
60
65+
58
African American
67
Asian
75
Caucasian
106
Hispanic
84
demographic
index
Has Kids
117
No Kids
62
- $20k
68
$20k-40k
78
$40k-60k
88
$60k-80k
110
$80k-100k
110
$100k-125k
122
$125k +
124
No College
79
College
101
Adv. Degree
119

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Quaker Chewy Basket Affinity & Size

brand
basket affinity
Kellogg's 5.8x
Pop-Tarts 5.1x
Yoplait Go-Gurt 4.6x
YoCrunch 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
507

Where is Quaker Chewy Purchased?

channels
index
Beauty
1
Club
196
Dollar
37
Drug
22
Food
144
Gas & Convenience
6
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.4x
Yoplait Light 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Entenmann's 1.3x

How Did They Pay?

method
index
Cash
83
Credit
106
Debit
103
Food Stamps
107

When is Quaker Chewy Purchased?

day of week
Sun
18.7%
Mon
13.9%
Tue
12.2%
Wed
12.0%
Thu
11.9%
Fri
14.5%
Sat
16.8%
time of day
Morning
15.5%
Noon
18.4%
Afternoon
34.6%
Evening
26.3%
Late
5.2%

About Our Quaker Chewy Consumer Insights

How do we know who buys Quaker Chewy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Quaker Chewy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.