Quaker Chewy Consumer Insights

Who buys Quaker Chewy?

A Quaker Chewy consumer is generally very high income, Caucasian, and lower middle age. Quaker Chewy consumers are more likely to purchase Quaker Chewy during larger pantry stocking trips. Brands such as Kellogg's, Pop-Tarts, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Quaker Chewy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$82.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Quaker Chewy Consumer Demographics

demographic
index
Female
101
Male
90
<24
76
25-34
86
35-44
120
45-54
105
55-64
60
65+
58
African American
67
Asian
75
Caucasian
106
Hispanic
84
demographic
index
Has Kids
117
No Kids
62
- $20k
68
$20k-40k
78
$40k-60k
88
$60k-80k
110
$80k-100k
110
$100k-125k
122
$125k +
124
No College
79
College
101
Adv. Degree
119

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Quaker Chewy Basket Affinity & Size

brand
basket affinity
Kellogg's 5.8x
Pop-Tarts 5.1x
Yoplait Go-Gurt 4.6x
YoCrunch 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
507

Where is Quaker Chewy Purchased?

channels
index
Beauty
1
Club
196
Dollar
37
Drug
22
Food
144
Gas & Convenience
6
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.4x
Yoplait Light 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Entenmann's 1.3x

How Did They Pay?

method
index
Cash
83
Credit
106
Debit
103
Food Stamps
107

When is Quaker Chewy Purchased?

day of week
Sun
18.7%
Mon
13.9%
Tue
12.2%
Wed
12.0%
Thu
11.9%
Fri
14.5%
Sat
16.8%
time of day
Morning
15.5%
Noon
18.4%
Afternoon
34.6%
Evening
26.3%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Quaker Chewy consumers purchase?

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Why do Quaker Chewy consumers try new brands?

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Where do Quaker Chewy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quaker Chewy Target Market

Arrow and target

Who actually buys Quaker Chewy? Do these consumers match the intended target market of Quaker Chewy?

Thought bubble

What motivates the target market to purchase Quaker Chewy?

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What other target market should Quaker Chewy look at?

venn diagram

Which other brands have a similar target market?

About Our Quaker Chewy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.