Quaker Chewy 90 Calorie Consumer Insights

Who buys Quaker Chewy 90 Calorie? A Quaker Chewy 90 Calorie consumer is generally very high income, Hispanic, and lower middle age. Quaker Chewy 90 Calorie consumers are more likely to purchase Quaker Chewy 90 Calorie during larger pantry stocking trips. Brands such as Quaker Chewy, Archer Farms, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Quaker Chewy 90 Calorie Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.76
% of Basket $ (median)
4.2%
Total Basket $ (median)
$65.82

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  • Recent demographic data

Quaker Chewy 90 Calorie Consumer Demographics

demographic
index
Female
99
Male
111
<24
64
25-34
88
35-44
117
45-54
97
55-64
89
65+
55
African American
87
Asian
75
Caucasian
103
Hispanic
122
demographic
index
Has Kids
106
No Kids
86
- $20k
53
$20k-40k
77
$40k-60k
92
$60k-80k
98
$80k-100k
108
$100k-125k
124
$125k +
145
No College
51
College
104
Adv. Degree
137

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Quaker Chewy 90 Calorie Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
494

Where is Quaker Chewy 90 Calorie Purchased?

channels
index
Club
2
Dollar
10
Drug
47
Food
171
Gas & Convenience
2
Mass
85
regions
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What Else Do They Buy?

brand
household affinity
Quaker Chewy 2.1x
Kelloggs Frosted Mini Wheat 1.8x
General Mills Fiber One 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
120
Credit
94
Debit
96
Food Stamps
88

When is Quaker Chewy 90 Calorie Purchased?

day of week
Sun
19.0%
Mon
14.7%
Tue
11.8%
Wed
13.1%
Thu
12.8%
Fri
12.3%
Sat
16.3%
time of day
Morning
14.2%
Noon
15.2%
Afternoon
30.6%
Evening
32.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Quaker Chewy 90 Calorie consumers purchase?

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Why do Quaker Chewy 90 Calorie consumers try new brands?

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Where do Quaker Chewy 90 Calorie consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quaker Chewy 90 Calorie Target Market

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Who actually buys Quaker Chewy 90 Calorie? Do these consumers match the intended target market of Quaker Chewy 90 Calorie?

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What motivates the target market to purchase Quaker Chewy 90 Calorie?

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What other target market should Quaker Chewy 90 Calorie look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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