Quaker Life Consumer Insights

Who buys Quaker Life?

A Quaker Life consumer is generally very high income, Caucasian, and lower middle age. Quaker Life consumers are more likely to purchase Quaker Life during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Quaker Life Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quaker Life Consumer Demographics

demographic
index
Female
101
Male
90
<24
90
25-34
97
35-44
109
45-54
101
55-64
78
65+
71
African American
32
Asian
50
Caucasian
112
Hispanic
75
demographic
index
Has Kids
112
No Kids
73
- $20k
78
$20k-40k
96
$40k-60k
96
$60k-80k
97
$80k-100k
106
$100k-125k
105
$125k +
118
No College
81
College
101
Adv. Degree
118

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Quaker Life Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
476

Where is Quaker Life Purchased?

channels
index
Beauty
1
Club
89
Dollar
24
Drug
22
Food
161
Gas & Convenience
12
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
Nabisco Triscuit 1.4x
Post Honey Bunches Of Oats 1.4x
Skippy 1.4x

How Did They Pay?

method
index
Cash
95
Credit
106
Debit
84
Food Stamps
213

When is Quaker Life Purchased?

day of week
Sun
17.6%
Mon
15.3%
Tue
12.8%
Wed
12.4%
Thu
12.0%
Fri
14.3%
Sat
15.6%
time of day
Morning
14.9%
Noon
17.5%
Afternoon
33.6%
Evening
27.9%
Late
6.2%

About Our Quaker Life Consumer Insights

How do we know who buys Quaker Life? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Quaker Life consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.