Quaker Life Consumer Insights

Who buys Quaker Life? Quaker Life consumers are generally very high income, Caucasian, and lower middle age. Quaker Life consumers are more likely to purchase Quaker Life during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Quaker Life Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.81

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Quaker Life Consumer Demographics

demographic
index
Female
101
Male
90
<24
90
25-34
97
35-44
109
45-54
101
55-64
78
65+
71
African American
32
Asian
50
Caucasian
112
Hispanic
75
demographic
index
Has Kids
112
No Kids
73
- $20k
78
$20k-40k
96
$40k-60k
96
$60k-80k
97
$80k-100k
106
$100k-125k
105
$125k +
118
No College
81
College
101
Adv. Degree
118

Understand Quaker Life Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Quaker Life Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
476

Where is Quaker Life Purchased?

channels
index
Beauty
1
Club
89
Dollar
24
Drug
22
Food
161
Gas & Convenience
12
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
Nabisco Triscuit 1.4x
Post Honey Bunches Of Oats 1.4x
Skippy 1.4x

How Did They Pay?

method
index
Cash
95
Credit
106
Debit
84
Food Stamps
213

When is Quaker Life Purchased?

day of week
Sun
17.6%
Mon
15.3%
Tue
12.8%
Wed
12.4%
Thu
12.0%
Fri
14.3%
Sat
15.6%
time of day
Morning
14.9%
Noon
17.5%
Afternoon
33.6%
Evening
27.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Quaker Life consumers purchase?

check mark

Why do Quaker Life consumers try new brands?

check mark

Where do Quaker Life consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quaker Life Target Market

Arrow and target

Who actually buys Quaker Life? Do these consumers match the intended target market of Quaker Life?

Thought bubble

What motivates the target market to purchase Quaker Life?

magnifying glass

What other target market should Quaker Life look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us