Quaker Oatmeal Squares Consumer Insights

Who buys Quaker Oatmeal Squares? A Quaker Oatmeal Squares consumer is generally very high income, Caucasian, and upper middle age. Quaker Oatmeal Squares consumers are more likely to purchase Quaker Oatmeal Squares during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Quaker Oatmeal Squares Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$74.97

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  • Recent demographic data

Quaker Oatmeal Squares Consumer Demographics

demographic
index
Female
99
Male
111
<24
71
25-34
98
35-44
97
45-54
116
55-64
94
65+
105
African American
41
Asian
90
Caucasian
109
Hispanic
71
demographic
index
Has Kids
103
No Kids
94
- $20k
64
$20k-40k
81
$40k-60k
76
$60k-80k
94
$80k-100k
129
$100k-125k
111
$125k +
155
No College
51
College
102
Adv. Degree
151

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Quaker Oatmeal Squares Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
441

Where is Quaker Oatmeal Squares Purchased?

channels
index
Club
200
Dollar
2
Drug
53
Food
94
Gas & Convenience
2
Mass
96
regions
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What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.6x
Nabisco Triscuit 1.5x
Dannon Oikos 1.5x
General Mills Cheerios 1.4x

How Did They Pay?

method
index
Cash
93
Credit
112
Debit
88
Food Stamps
137

When is Quaker Oatmeal Squares Purchased?

day of week
Sun
18.4%
Mon
15.2%
Tue
12.3%
Wed
11.3%
Thu
11.4%
Fri
14.5%
Sat
17.0%
time of day
Morning
14.6%
Noon
18.8%
Afternoon
36.7%
Evening
24.9%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Quaker Oatmeal Squares consumers purchase?

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Why do Quaker Oatmeal Squares consumers try new brands?

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Where do Quaker Oatmeal Squares consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quaker Oatmeal Squares Target Market

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Who actually buys Quaker Oatmeal Squares? Do these consumers match the intended target market of Quaker Oatmeal Squares?

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What motivates the target market to purchase Quaker Oatmeal Squares?

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What other target market should Quaker Oatmeal Squares look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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