Quaker Oatmeal Squares Consumer Insights

Who buys Quaker Oatmeal Squares?

A Quaker Oatmeal Squares consumer is generally very high income, Caucasian, and upper middle age. Quaker Oatmeal Squares consumers are more likely to purchase Quaker Oatmeal Squares during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Quaker Oatmeal Squares Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$74.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quaker Oatmeal Squares Consumer Demographics

demographic
index
Female
99
Male
111
<24
71
25-34
98
35-44
97
45-54
116
55-64
94
65+
105
African American
41
Asian
90
Caucasian
109
Hispanic
71
demographic
index
Has Kids
103
No Kids
94
- $20k
64
$20k-40k
81
$40k-60k
76
$60k-80k
94
$80k-100k
129
$100k-125k
111
$125k +
155
No College
51
College
102
Adv. Degree
151

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Quaker Oatmeal Squares Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
441

Where is Quaker Oatmeal Squares Purchased?

channels
index
Club
200
Dollar
2
Drug
53
Food
94
Gas & Convenience
2
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.6x
Nabisco Triscuit 1.5x
Dannon Oikos 1.5x
General Mills Cheerios 1.4x

How Did They Pay?

method
index
Cash
93
Credit
112
Debit
88
Food Stamps
137

When is Quaker Oatmeal Squares Purchased?

day of week
Sun
18.4%
Mon
15.2%
Tue
12.3%
Wed
11.3%
Thu
11.4%
Fri
14.5%
Sat
17.0%
time of day
Morning
14.6%
Noon
18.8%
Afternoon
36.7%
Evening
24.9%
Late
5.0%

Get More Quaker Oatmeal Squares Data

Contact us for the latest Quaker Oatmeal Squares consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Quaker Oatmeal Squares consumers switch to?

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Why do consumers stop buying Quaker Oatmeal Squares products?

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Which retailers do Quaker Oatmeal Squares shoppers prefer to shop at?

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What motivates consumers to try Quaker Oatmeal Squares products?

Research the Quaker Oatmeal Squares Target Market

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Who actually buys Quaker Oatmeal Squares? Do these consumers match the intended target market of Quaker Oatmeal Squares?

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What motivates the target market to purchase Quaker Oatmeal Squares?

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What other target market should Quaker Oatmeal Squares look at?

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Which other brands have a similar target market?

About Our Quaker Oatmeal Squares Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.