Quaker Popped Snacks Consumer Insights

Who buys Quaker Popped Snacks?

A Quaker Popped Snacks consumer is generally median income, Caucasian, and upper middle age. Quaker Popped Snacks consumers are more likely to purchase Quaker Popped Snacks during larger pantry stocking trips. Brands such as YoCrunch, Starkist, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Quaker Popped Snacks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.0%
Total Basket $ (median)
$64.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quaker Popped Snacks Consumer Demographics

demographic
index
Female
103
Male
75
<24
91
25-34
104
35-44
93
45-54
108
55-64
108
65+
83
African American
84
Asian
75
Caucasian
107
Hispanic
72
demographic
index
Has Kids
101
No Kids
97
- $20k
86
$20k-40k
91
$40k-60k
97
$60k-80k
120
$80k-100k
96
$100k-125k
101
$125k +
100
No College
78
College
102
Adv. Degree
118

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Quaker Popped Snacks Basket Affinity & Size

brand
basket affinity
YoCrunch 5.1x
Starkist 4.8x
Perdue 4.6x
Weight Watchers Smart Ones 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
463

Where is Quaker Popped Snacks Purchased?

channels
index
Beauty
22
Dollar
19
Drug
44
Food
129
Gas & Convenience
7
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.6x
General Mills Fiber One 1.5x
Lean Cuisine 1.5x
Snyders Of Hanover 1.5x

How Did They Pay?

method
index
Cash
113
Credit
88
Debit
105
Food Stamps
109

When is Quaker Popped Snacks Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
11.0%
Wed
12.7%
Thu
11.6%
Fri
19.2%
Sat
15.3%
time of day
Morning
16.9%
Noon
16.1%
Afternoon
31.1%
Evening
28.5%
Late
7.5%

Get More Quaker Popped Snacks Data

Contact us for the latest Quaker Popped Snacks consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Quaker Popped Snacks consumers switch to?

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Why do consumers stop buying Quaker Popped Snacks products?

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Which retailers do Quaker Popped Snacks shoppers prefer to shop at?

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What motivates consumers to try Quaker Popped Snacks products?

Research the Quaker Popped Snacks Target Market

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Who actually buys Quaker Popped Snacks? Do these consumers match the intended target market of Quaker Popped Snacks?

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What motivates the target market to buy Quaker Popped Snacks?

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What other target market should Quaker Popped Snacks look at?

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Which other brands have a similar target market?

About Our Quaker Popped Snacks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.