Quaker Real Medleys Consumer Insights

Who buys Quaker Real Medleys?

A Quaker Real Medleys consumer is generally slightly higher income, African American, and young adult age. Quaker Real Medleys consumers are more likely to purchase Quaker Real Medleys during larger pantry stocking trips. Brands such as Archer Farms, Weight Watchers Smart Ones, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Quaker Real Medleys Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.16
% of Basket $ (median)
5.0%
Total Basket $ (median)
$62.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quaker Real Medleys Consumer Demographics

demographic
index
Female
100
Male
97
<24
90
25-34
114
35-44
91
45-54
101
55-64
113
65+
61
African American
134
Asian
75
Caucasian
103
Hispanic
83
demographic
index
Has Kids
94
No Kids
114
- $20k
91
$20k-40k
93
$40k-60k
107
$60k-80k
98
$80k-100k
121
$100k-125k
105
$125k +
80
No College
82
College
104
Adv. Degree
100

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Quaker Real Medleys Basket Affinity & Size

brand
basket affinity
Archer Farms 6.1x
Weight Watchers Smart Ones 5.0x
Chobani 4.8x
General Mills Fiber One 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
425

Where is Quaker Real Medleys Purchased?

channels
index
Club
0
Dollar
4
Drug
85
Food
57
Gas & Convenience
1
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Weight Watchers Smart Ones 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
88
Credit
90
Debit
110
Food Stamps
139

When is Quaker Real Medleys Purchased?

day of week
Sun
18.5%
Mon
14.0%
Tue
11.6%
Wed
12.8%
Thu
11.4%
Fri
14.1%
Sat
17.6%
time of day
Morning
13.8%
Noon
16.3%
Afternoon
33.3%
Evening
28.4%
Late
8.1%

Get More Quaker Real Medleys Data

Contact us for the latest Quaker Real Medleys consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Quaker Real Medleys consumers switch to?

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Research the Quaker Real Medleys Target Market

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Who actually buys Quaker Real Medleys? Do these consumers match the intended target market of Quaker Real Medleys?

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What other target market should Quaker Real Medleys look at?

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About Our Quaker Real Medleys Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.