Quality Plus Consumer Insights

Who buys Quality Plus?

A Quality Plus consumer is generally very low income, African American, and young adult age. Quality Plus consumers are more likely to purchase Quality Plus during larger pantry stocking trips. Brands such as Sunny Meadow, Banquet, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Quality Plus Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.88
% of Basket $ (median)
2.6%
Total Basket $ (median)
$33.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quality Plus Consumer Demographics

demographic
index
Female
100
Male
97
<24
102
25-34
109
35-44
95
45-54
103
55-64
91
65+
78
African American
139
Asian
50
Caucasian
104
Hispanic
83
demographic
index
Has Kids
101
No Kids
98
- $20k
183
$20k-40k
150
$40k-60k
116
$60k-80k
102
$80k-100k
64
$100k-125k
55
$125k +
32
No College
131
College
100
Adv. Degree
64

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Quality Plus Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.8x
Banquet 5.5x
Marketside 5.5x
Suave 4.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
321

Where is Quality Plus Purchased?

channels
index
Dollar
22
Food
1
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
138
Credit
72
Debit
106
Food Stamps
137

When is Quality Plus Purchased?

day of week
Sun
15.6%
Mon
12.2%
Tue
12.5%
Wed
13.0%
Thu
12.6%
Fri
16.9%
Sat
17.1%
time of day
Morning
14.8%
Noon
16.2%
Afternoon
30.0%
Evening
27.4%
Late
11.6%

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Better understand Quality Plus consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Quality Plus consumers switch to?

Stop sign

Why do consumers stop buying Quality Plus products?

Store front

Which retailers do Quality Plus shoppers prefer to shop at?

Sale sign

What motivates consumers to try Quality Plus products?

Research the Quality Plus Target Market

Arrow and target

Who actually buys Quality Plus? Do these consumers match the intended target market of Quality Plus?

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What motivates the target market to buy Quality Plus?

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What other target market should Quality Plus look at?

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Which other brands have a similar target market?

About Our Quality Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.