Quality Plus Consumer Insights

Who buys Quality Plus?

A Quality Plus consumer is generally very low income, African American, and young adult age. Quality Plus consumers are more likely to purchase Quality Plus during larger pantry stocking trips. Brands such as Sunny Meadow, Banquet, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Quality Plus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.88
% of Basket $ (median)
2.6%
Total Basket $ (median)
$33.68

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Quality Plus Consumer Demographics

demographic
index
Female
100
Male
97
<24
102
25-34
109
35-44
95
45-54
103
55-64
91
65+
78
African American
139
Asian
50
Caucasian
104
Hispanic
83
demographic
index
Has Kids
101
No Kids
98
- $20k
183
$20k-40k
150
$40k-60k
116
$60k-80k
102
$80k-100k
64
$100k-125k
55
$125k +
32
No College
131
College
100
Adv. Degree
64

Understand Quality Plus Consumer Behavior

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Quality Plus Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.8x
Banquet 5.5x
Marketside 5.5x
Suave 4.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
321

Where is Quality Plus Purchased?

channels
index
Dollar
22
Food
1
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
138
Credit
72
Debit
106
Food Stamps
137

When is Quality Plus Purchased?

day of week
Sun
15.6%
Mon
12.2%
Tue
12.5%
Wed
13.0%
Thu
12.6%
Fri
16.9%
Sat
17.1%
time of day
Morning
14.8%
Noon
16.2%
Afternoon
30.0%
Evening
27.4%
Late
11.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Quality Plus consumers purchase?

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Why do Quality Plus consumers try new brands?

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Where do Quality Plus consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quality Plus Target Market

Arrow and target

Who actually buys Quality Plus? Do these consumers match the intended target market of Quality Plus?

Thought bubble

What motivates the target market to purchase Quality Plus?

magnifying glass

What other target market should Quality Plus look at?

venn diagram

Which other brands have a similar target market?

About Our Quality Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.