Queen Helene Consumer Insights

Who buys Queen Helene?

A Queen Helene consumer is generally very low income, African American, and adolescent age. Queen Helene consumers are more likely to purchase Queen Helene during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Queen Helene Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$34.93

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Queen Helene Consumer Demographics

demographic
index
Female
102
Male
79
<24
205
25-34
128
35-44
83
45-54
90
55-64
86
65+
80
African American
439
Asian
113
Caucasian
77
Hispanic
114
demographic
index
Has Kids
85
No Kids
134
- $20k
171
$20k-40k
126
$40k-60k
129
$60k-80k
91
$80k-100k
68
$100k-125k
69
$125k +
52
No College
102
College
102
Adv. Degree
86

Understand Queen Helene Consumer Behavior

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Queen Helene Basket Affinity & Size

brand
basket affinity
TRESemme 17.8x
Neutrogena 14.2x
Dove 11.3x
Suave 8.6x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
249

Where is Queen Helene Purchased?

channels
index
Beauty
2817
Dollar
981
Drug
208
Food
6
Gas & Convenience
7
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.6x
Sunbeam 1.5x
Monster Energy 1.5x
Red Baron 1.5x

How Did They Pay?

method
index
Cash
148
Credit
96
Debit
86
Food Stamps
72

When is Queen Helene Purchased?

day of week
Sun
14.4%
Mon
15.5%
Tue
11.7%
Wed
13.8%
Thu
12.2%
Fri
13.5%
Sat
18.8%
time of day
Morning
13.1%
Noon
19.4%
Afternoon
32.5%
Evening
26.9%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Queen Helene consumers purchase?

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Why do Queen Helene consumers try new brands?

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Where do Queen Helene consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Queen Helene Target Market

Arrow and target

Who actually buys Queen Helene? Do these consumers match the intended target market of Queen Helene?

Thought bubble

What motivates the target market to purchase Queen Helene?

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What other target market should Queen Helene look at?

venn diagram

Which other brands have a similar target market?

About Our Queen Helene Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.