Queen Helene Consumer Insights

Who buys Queen Helene?

A Queen Helene consumer is generally very low income, African American, and adolescent age. Queen Helene consumers are more likely to purchase Queen Helene during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Queen Helene Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$34.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Queen Helene Consumer Demographics

demographic
index
Female
102
Male
79
<24
205
25-34
128
35-44
83
45-54
90
55-64
86
65+
80
African American
439
Asian
113
Caucasian
77
Hispanic
114
demographic
index
Has Kids
85
No Kids
134
- $20k
171
$20k-40k
126
$40k-60k
129
$60k-80k
91
$80k-100k
68
$100k-125k
69
$125k +
52
No College
102
College
102
Adv. Degree
86

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Queen Helene Basket Affinity & Size

brand
basket affinity
TRESemme 17.8x
Neutrogena 14.2x
Dove 11.3x
Suave 8.6x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
249

Where is Queen Helene Purchased?

channels
index
Beauty
2817
Dollar
981
Drug
208
Food
6
Gas & Convenience
7
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.6x
Sunbeam 1.5x
Monster Energy 1.5x
Red Baron 1.5x

How Did They Pay?

method
index
Cash
148
Credit
96
Debit
86
Food Stamps
72

When is Queen Helene Purchased?

day of week
Sun
14.4%
Mon
15.5%
Tue
11.7%
Wed
13.8%
Thu
12.2%
Fri
13.5%
Sat
18.8%
time of day
Morning
13.1%
Noon
19.4%
Afternoon
32.5%
Evening
26.9%
Late
8.1%

Get More Queen Helene Data

Contact us for the latest Queen Helene consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Queen Helene consumers switch to?

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Why do consumers stop buying Queen Helene products?

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Which retailers do Queen Helene shoppers prefer to shop at?

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What motivates consumers to try Queen Helene products?

Research the Queen Helene Target Market

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Who actually buys Queen Helene? Do these consumers match the intended target market of Queen Helene?

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What motivates the target market to purchase Queen Helene?

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What other target market should Queen Helene look at?

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Which other brands have a similar target market?

About Our Queen Helene Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.