Queen Helene Consumer Insights

Who buys Queen Helene?

A Queen Helene consumer is generally very low income, African American, and adolescent age. Queen Helene consumers are more likely to purchase Queen Helene during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Queen Helene Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$34.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Queen Helene Consumer Demographics

demographic
index
Female
102
Male
79
<24
205
25-34
128
35-44
83
45-54
90
55-64
86
65+
80
African American
439
Asian
113
Caucasian
77
Hispanic
114
demographic
index
Has Kids
85
No Kids
134
- $20k
171
$20k-40k
126
$40k-60k
129
$60k-80k
91
$80k-100k
68
$100k-125k
69
$125k +
52
No College
102
College
102
Adv. Degree
86

Understand Queen Helene Consumer Behavior

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Queen Helene Basket Affinity & Size

brand
basket affinity
TRESemme 17.8x
Neutrogena 14.2x
Dove 11.3x
Suave 8.6x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
249

Where is Queen Helene Purchased?

channels
index
Beauty
2817
Dollar
981
Drug
208
Food
6
Gas & Convenience
7
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.6x
Sunbeam 1.5x
Monster Energy 1.5x
Red Baron 1.5x

How Did They Pay?

method
index
Cash
148
Credit
96
Debit
86
Food Stamps
72

When is Queen Helene Purchased?

day of week
Sun
14.4%
Mon
15.5%
Tue
11.7%
Wed
13.8%
Thu
12.2%
Fri
13.5%
Sat
18.8%
time of day
Morning
13.1%
Noon
19.4%
Afternoon
32.5%
Evening
26.9%
Late
8.1%

About Our Queen Helene Consumer Insights

How do we know who buys Queen Helene? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Queen Helene consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.