Quest Bar Consumer Insights

Who buys Quest Bar?

A Quest Bar consumer is generally higher income, Hispanic, and upper middle age. Quest Bar consumers are more likely to purchase Quest Bar during larger pantry stocking trips. Brands such as YoCrunch, Post Honey Bunches Of Oats, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

Quest Bar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.97
% of Basket $ (median)
22.6%
Total Basket $ (median)
$26.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quest Bar Consumer Demographics

demographic
index
Female
101
Male
91
<24
93
25-34
113
35-44
98
45-54
114
55-64
57
65+
29
African American
69
Asian
71
Caucasian
104
Hispanic
119
demographic
index
Has Kids
91
No Kids
120
- $20k
71
$20k-40k
68
$40k-60k
84
$60k-80k
90
$80k-100k
58
$100k-125k
183
$125k +
170
No College
43
College
105
Adv. Degree
141

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Quest Bar Basket Affinity & Size

brand
basket affinity
YoCrunch 9.9x
Post Honey Bunches Of Oats 9.4x
Silk 7.9x
Perdue 7.8x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
185

Where is Quest Bar Purchased?

channels
index
Beauty
340
Dollar
1
Drug
20
Food
276
Gas & Convenience
166
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Jennie-O 1.7x
Monster Energy 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
47
Credit
152
Debit
91
Food Stamps
18

When is Quest Bar Purchased?

day of week
Sun
15.4%
Mon
14.9%
Tue
13.5%
Wed
13.3%
Thu
14.8%
Fri
13.9%
Sat
14.3%
time of day
Morning
13.8%
Noon
20.4%
Afternoon
36.4%
Evening
26.3%
Late
3.2%

Get More Quest Bar Data

Contact us for the latest Quest Bar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Quest Bar consumers switch to?

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Why do consumers stop buying Quest Bar products?

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Which retailers do Quest Bar shoppers prefer to shop at?

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What motivates consumers to try Quest Bar products?

Research the Quest Bar Target Market

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Who actually buys Quest Bar? Do these consumers match the intended target market of Quest Bar?

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What motivates the target market to buy Quest Bar?

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What other target market should Quest Bar look at?

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Which other brands have a similar target market?

About Our Quest Bar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.