Quilted Northern Consumer Insights

Who buys Quilted Northern?

A Quilted Northern consumer is generally slightly higher income, Asian, and senior age. Quilted Northern consumers are more likely to purchase Quilted Northern during larger pantry stocking trips. Brands such as Fresh Selections, Bounty, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Quilted Northern Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
12.0%
Total Basket $ (median)
$58.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quilted Northern Consumer Demographics

demographic
index
Female
101
Male
91
<24
86
25-34
91
35-44
93
45-54
108
55-64
127
65+
161
African American
79
Asian
118
Caucasian
102
Hispanic
81
demographic
index
Has Kids
93
No Kids
116
- $20k
84
$20k-40k
93
$40k-60k
104
$60k-80k
104
$80k-100k
108
$100k-125k
101
$125k +
99
No College
96
College
101
Adv. Degree
101

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Quilted Northern Basket Affinity & Size

brand
basket affinity
Fresh Selections 5.3x
Bounty 5.3x
Puffs 4.2x
Cascade 3.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
405

Where is Quilted Northern Purchased?

channels
index
Beauty
4
Club
254
Dollar
89
Drug
84
Food
81
Gas & Convenience
3
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.5x
Cottonelle 1.5x
Charmin 1.4x
Bud Light 1.4x

How Did They Pay?

method
index
Cash
91
Credit
99
Debit
109
Food Stamps
41

When is Quilted Northern Purchased?

day of week
Sun
16.8%
Mon
12.7%
Tue
11.6%
Wed
11.8%
Thu
11.6%
Fri
16.9%
Sat
18.6%
time of day
Morning
15.4%
Noon
19.2%
Afternoon
35.8%
Evening
24.6%
Late
5.0%

Get More Quilted Northern Data

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Find Answers to Questions

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Which brands do Quilted Northern consumers switch to?

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Why do consumers stop buying Quilted Northern products?

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Which retailers do Quilted Northern shoppers prefer to shop at?

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What motivates consumers to try Quilted Northern products?

Research the Quilted Northern Target Market

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Who actually buys Quilted Northern? Do these consumers match the intended target market of Quilted Northern?

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What motivates the target market to buy Quilted Northern?

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What other target market should Quilted Northern look at?

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Which other brands have a similar target market?

About Our Quilted Northern Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.