Quilted Northern Soft & Strong Consumer Insights

Who buys Quilted Northern Soft & Strong? Quilted Northern Soft & Strong consumers are generally slightly higher income, Caucasian, and senior age. Quilted Northern Soft & Strong consumers are more likely to purchase Quilted Northern Soft & Strong during larger pantry stocking trips. Brands such as Bounty, Dixie, and Kleenex also tend to be purchased in the same trip. Sample consumer insights data below.

Quilted Northern Soft & Strong Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.97
% of Basket $ (median)
13.1%
Total Basket $ (median)
$91.44

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Quilted Northern Soft & Strong Consumer Demographics

demographic
index
Female
101
Male
92
<24
77
25-34
87
35-44
94
45-54
110
55-64
131
65+
173
African American
73
Asian
91
Caucasian
106
Hispanic
73
demographic
index
Has Kids
94
No Kids
113
- $20k
79
$20k-40k
88
$40k-60k
103
$60k-80k
100
$80k-100k
113
$100k-125k
107
$125k +
103
No College
95
College
100
Adv. Degree
106

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Quilted Northern Soft & Strong Basket Affinity & Size

brand
basket affinity
Bounty 9.0x
Dixie 5.9x
Kleenex 5.8x
Taylor Farms 5.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
338

Where is Quilted Northern Soft & Strong Purchased?

channels
index
Club
446
Dollar
58
Drug
44
Food
26
Gas & Convenience
0
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Angel Soft 1.3x
Cottonelle 1.3x
Taylor Farms 1.3x

How Did They Pay?

method
index
Cash
79
Credit
101
Debit
114
Food Stamps
35

When is Quilted Northern Soft & Strong Purchased?

day of week
Sun
16.7%
Mon
12.4%
Tue
11.4%
Wed
12.1%
Thu
11.6%
Fri
16.3%
Sat
19.6%
time of day
Morning
15.2%
Noon
20.2%
Afternoon
36.6%
Evening
23.9%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Quilted Northern Soft & Strong consumers purchase?

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Why do Quilted Northern Soft & Strong consumers try new brands?

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Where do Quilted Northern Soft & Strong consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quilted Northern Soft & Strong Target Market

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Who actually buys Quilted Northern Soft & Strong? Do these consumers match the intended target market of Quilted Northern Soft & Strong?

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What motivates the target market to purchase Quilted Northern Soft & Strong?

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What other target market should Quilted Northern Soft & Strong look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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