Quilted Northern Soft & Strong Consumer Insights

Who buys Quilted Northern Soft & Strong?

A Quilted Northern Soft & Strong consumer is generally slightly higher income, Caucasian, and senior age. Quilted Northern Soft & Strong consumers are more likely to purchase Quilted Northern Soft & Strong during larger pantry stocking trips. Brands such as Bounty, Dixie, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Quilted Northern Soft & Strong Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.97
% of Basket $ (median)
13.1%
Total Basket $ (median)
$91.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quilted Northern Soft & Strong Consumer Demographics

demographic
index
Female
101
Male
92
<24
77
25-34
87
35-44
94
45-54
110
55-64
131
65+
173
African American
73
Asian
91
Caucasian
106
Hispanic
73
demographic
index
Has Kids
94
No Kids
113
- $20k
79
$20k-40k
88
$40k-60k
103
$60k-80k
100
$80k-100k
113
$100k-125k
107
$125k +
103
No College
95
College
100
Adv. Degree
106

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Quilted Northern Soft & Strong Basket Affinity & Size

brand
basket affinity
Bounty 9.0x
Dixie 5.9x
Kleenex 5.8x
Taylor Farms 5.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
338

Where is Quilted Northern Soft & Strong Purchased?

channels
index
Club
446
Dollar
58
Drug
44
Food
26
Gas & Convenience
0
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Angel Soft 1.3x
Cottonelle 1.3x
Taylor Farms 1.3x

How Did They Pay?

method
index
Cash
79
Credit
101
Debit
114
Food Stamps
35

When is Quilted Northern Soft & Strong Purchased?

day of week
Sun
16.7%
Mon
12.4%
Tue
11.4%
Wed
12.1%
Thu
11.6%
Fri
16.3%
Sat
19.6%
time of day
Morning
15.2%
Noon
20.2%
Afternoon
36.6%
Evening
23.9%
Late
4.1%

Get More Quilted Northern Soft & Strong Data

Contact us for the latest Quilted Northern Soft & Strong consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Quilted Northern Soft & Strong consumers switch to?

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Why do consumers stop buying Quilted Northern Soft & Strong products?

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Which retailers do Quilted Northern Soft & Strong shoppers prefer to shop at?

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What motivates consumers to try Quilted Northern Soft & Strong products?

Research the Quilted Northern Soft & Strong Target Market

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Who actually buys Quilted Northern Soft & Strong? Do these consumers match the intended target market of Quilted Northern Soft & Strong?

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What motivates the target market to purchase Quilted Northern Soft & Strong?

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What other target market should Quilted Northern Soft & Strong look at?

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Which other brands have a similar target market?

About Our Quilted Northern Soft & Strong Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.