Quilted Northern Ultra Plush Consumer Insights

Who buys Quilted Northern Ultra Plush?

A Quilted Northern Ultra Plush consumer is generally very high income, Asian, and senior age. Quilted Northern Ultra Plush consumers are more likely to purchase Quilted Northern Ultra Plush during larger pantry stocking trips. Brands such as Dixie, Bounty, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Quilted Northern Ultra Plush Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.98
% of Basket $ (median)
15.2%
Total Basket $ (median)
$65.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quilted Northern Ultra Plush Consumer Demographics

demographic
index
Female
101
Male
94
<24
106
25-34
105
35-44
96
45-54
101
55-64
95
65+
112
African American
73
Asian
194
Caucasian
92
Hispanic
93
demographic
index
Has Kids
95
No Kids
112
- $20k
86
$20k-40k
95
$40k-60k
100
$60k-80k
99
$80k-100k
103
$100k-125k
102
$125k +
110
No College
84
College
104
Adv. Degree
98

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Quilted Northern Ultra Plush Basket Affinity & Size

brand
basket affinity
Dixie 7.0x
Bounty 7.0x
Kleenex 6.3x
Puffs 5.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
314

Where is Quilted Northern Ultra Plush Purchased?

channels
index
Club
231
Dollar
67
Drug
99
Food
32
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.3x
Cinnamon Toast Crunch 1.3x
Archer Farms 1.3x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
83
Credit
93
Debit
115
Food Stamps
35

When is Quilted Northern Ultra Plush Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
11.8%
Wed
12.0%
Thu
11.8%
Fri
16.4%
Sat
18.4%
time of day
Morning
13.8%
Noon
20.0%
Afternoon
36.2%
Evening
24.7%
Late
5.3%

Get More Quilted Northern Ultra Plush Data

Contact us for the latest Quilted Northern Ultra Plush consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Quilted Northern Ultra Plush consumers switch to?

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Why do consumers stop buying Quilted Northern Ultra Plush products?

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Which retailers do Quilted Northern Ultra Plush shoppers prefer to shop at?

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What motivates consumers to try Quilted Northern Ultra Plush products?

Research the Quilted Northern Ultra Plush Target Market

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Who actually buys Quilted Northern Ultra Plush? Do these consumers match the intended target market of Quilted Northern Ultra Plush?

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What motivates the target market to purchase Quilted Northern Ultra Plush?

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What other target market should Quilted Northern Ultra Plush look at?

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Which other brands have a similar target market?

About Our Quilted Northern Ultra Plush Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.