Quorn Consumer Insights

Who buys Quorn?

A Quorn consumer is generally slightly lower income, Caucasian, and young adult age. Quorn consumers are more likely to purchase Quorn during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. See sample consumer insights data below.

Quorn Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.9%
Total Basket $ (median)
$58.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Quorn Consumer Demographics

demographic
index
Female
98
Male
124
<24
141
25-34
142
35-44
96
45-54
63
55-64
77
65+
29
African American
60
Asian
57
Caucasian
108
Hispanic
58
demographic
index
Has Kids
85
No Kids
135
- $20k
66
$20k-40k
96
$40k-60k
126
$60k-80k
101
$80k-100k
120
$100k-125k
77
$125k +
84
No College
63
College
102
Adv. Degree
136

Understand Quorn Consumer Behavior

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Quorn Basket Affinity & Size

brand
basket affinity
Archer Farms 14.8x
Horizon Organic 7.6x
Driscoll's 7.0x
Silk 6.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
443

Where is Quorn Purchased?

channels
index
Drug
10
Food
67
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Horizon Organic 1.8x
Arnold 1.8x
Yoplait Light 1.7x

How Did They Pay?

method
index
Cash
65
Credit
130
Debit
91
Food Stamps
99

When is Quorn Purchased?

day of week
Sun
18.7%
Mon
13.6%
Tue
11.3%
Wed
11.3%
Thu
12.7%
Fri
14.9%
Sat
17.5%
time of day
Morning
10.9%
Noon
16.0%
Afternoon
31.2%
Evening
34.5%
Late
7.4%

About Our Quorn Consumer Insights

How do we know who buys Quorn? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Quorn consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.