Quorn Consumer Insights

Who buys Quorn? A Quorn consumer is generally slightly lower income, Caucasian, and young adult age. Quorn consumers are more likely to purchase Quorn during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. Sample consumer insights data below.

Quorn Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.9%
Total Basket $ (median)
$58.13

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Quorn Consumer Demographics

demographic
index
Female
98
Male
124
<24
141
25-34
142
35-44
96
45-54
63
55-64
77
65+
29
African American
60
Asian
57
Caucasian
108
Hispanic
58
demographic
index
Has Kids
85
No Kids
135
- $20k
66
$20k-40k
96
$40k-60k
126
$60k-80k
101
$80k-100k
120
$100k-125k
77
$125k +
84
No College
63
College
102
Adv. Degree
136

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Quorn Basket Affinity & Size

brand
basket affinity
Archer Farms 14.8x
Horizon Organic 7.6x
Driscoll's 7.0x
Silk 6.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
443

Where is Quorn Purchased?

channels
index
Drug
10
Food
67
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Horizon Organic 1.8x
Arnold 1.8x
Yoplait Light 1.7x

How Did They Pay?

method
index
Cash
65
Credit
130
Debit
91
Food Stamps
99

When is Quorn Purchased?

day of week
Sun
18.7%
Mon
13.6%
Tue
11.3%
Wed
11.3%
Thu
12.7%
Fri
14.9%
Sat
17.5%
time of day
Morning
10.9%
Noon
16.0%
Afternoon
31.2%
Evening
34.5%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Quorn consumers purchase?

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Why do Quorn consumers try new brands?

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Where do Quorn consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Quorn Target Market

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Who actually buys Quorn? Do these consumers match the intended target market of Quorn?

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What motivates the target market to purchase Quorn?

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What other target market should Quorn look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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